What is the perfect rule for ranking well in search engines?
When you built a website, you optimize your website for different search engines. As a result, you get huge traffic to your site but, it stays only for short time period. Have you ever tried to figure out what is reason behind this? Could it be that you are ignoring visitors need? Do you take the time to understand what your visitors want from your website? What is the perfect rule for ranking well in search engines?
Sad…but truth is that many webmasters or online marketers ignore the importance of their viewers’ needs or expectation in their effort to see them there. If you are the master on the art of search engine ranking, it is time to become master on the art of visitors’ ranking. Professionals of search engine optimization understand that the main goal to drive traffic to your website is to enhance conversion rates which will finally improve your sales.
There are many webmasters and website owners who focus on the different tactics that make their sites easier for search engines to read and crawl. They optimize their websites to attain high ranking on the search engine results pages (SERPs). This is an amazing and effective thing to do, but, in the process, many mislay the vision of their real goal which is to convince site viewers to stay there and (optimistically) do what you expect them to do. With site optimization, it might score high in search engines, but try to understand what do sightseers think and feel when they click on that link.
What does your audience look for when they browse your website?
When visitors comes to your site through a search engine and if they cannot get what they were looking for, they wonder why you are listed in top results and click elsewhere, ultimately you will lose them. Before you get too much involved in the details regarding what the visitors are looking for, bear in mind that every viewer is different, so depending on your target audience, you can make small changes in your site. A generalized idea of what does your audience look for when they click on any website is described below-
Loading Speed
When someone clicks on the link or URL of your site, the first thing someone observes is how fast the webpage loads. You are lucky enough as your site is chosen by viewers to satisfy their needs…it would be better to deliver them faster what they want. Loading speed does not only impact how your viewers feel about your website, but it also impacts how numerous search engines rank your website. If the user has to wait for longer time to load a web page, they are more likely to ditch that page and move on to other sites. Most of the viewers wait for almost 6-10 seconds for a web page to load, but there are also the users who only willing to wait for about 1-5 seconds. Google provides an effective tool for determining your websites’ loading speed and also offers tools to execute the best possible performance for your website.
Well Organized
Users love well-organized website that provides them with a clear and quick perspective of what the site is all about. Organize the website well so that it clearly shows what how you are different from others. Use a visual hierarchy with call-to-actions, bolder, larger and easier to see. The main objective is to attract users’ eyes to see what you offer them and what you want them to notice. Don’t leave it up to them to figure out what you expect from them. Show them your design and layout; they surely will appreciate you for this.
Effective web design
When your visitors visits your website, web design and layout of your site is the next thing they notice. If the site is not unique, professional looking and seems confusing or offers any other elements which irritate users, they are likely to leave the page soon. So, although your webpage loads with lightning fast speed, but if it does not look visually appealing, eye-catching and stunning, you will still drop traffic.
Navigation
Navigation plays an important part in building a well-organized, attractive, feature rich and user-friendly website. If the visitors wish to look or experiment further into your business site, there should be a specific and clear place for them to execute so, and in the same manner, they can easily get back to the place from where they started? Developing a well-organized and easy to use navigational system for your website enable users to experiment wherever or whenever they want, which keeps them stick there for longer with an improved chance for conversions. The overall objective of the companies offering search engine optimization is to create a websites which load faster, look organized, offer quality design and easy to navigate.
