Just a few years back, drawing traffic to a website was just a guessing game. Definitely, there were strategies that worked well for businesses, but there was never an easy and short cut method for traffic generation. The process includes lot of work. Your website requires visitors to thrive. Visitors are very smart these days, they will not simply visit your site, but you need to draw and entice them to stay on your webpage.
What is the best strategy to acquire valuable traffic? How to rank high in powerful search engines? The Internet has significantly transformed the means by which information is shared, and also has great impact on marketing. In the recent few years, there has been more of a budge toward inbound tactics; where as many outbound methods have become obsolete. More companies are getting success by publishing original content instead of embedding advertisements among external content, because of the extra benefits of these tactics such as audience growth and branding.
In the world where attention has become the most important, it has become very difficult to grab the eyes and ears of your target market. But, if you implement effective online marketing strategies, you will definitely become successful in digital world. There are four online marketing strategies that will work together to drive huge volume traffic to your site.
SEO (Search engine Optimization)!
The process of making the use of search engines to attain traffic is known as search engine optimization (SEO). Tactics you implement in your site to make it more attractive to search engines; will aid your site to rank high in search results. The higher you rank in search engines, the more likely you will acquire more visitors as they search for specific key words and phrases.
Since Google’s inception, SEO has been one of the top techniques to bring traffic to your website. And not just any traffic but “targeted traffic” which is interested in buying your products and services. What more could you wish for? Do you want to do it all yourself? Or you want to hire a SEO firm that specializes in helping website owners by offering SEO services in India to get higher ranking on search engines.
SEO is one the oldest yet powerful online marketing techniques and still most popular among online marketers. Yes, some people are still doubtful about SEO is hit or miss, but Google can slap such people at any time. As per new SEO philosophy, SEO has not changed since the inception, it is just that Google’s technology is advanced enough to actually impose their original ideas. This means you have to play your SEO game as per Google’s rules, otherwise you do not get the chance to play at all. So, if you follow new SEO strategies, you are more likely to achieve high rankings in search engines.
Content Marketing!
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Content is one of the most significant elements of SEO. Your content should include most relevant information about the industry that can provide insight and entertainment to the audience. Create the best content which is of great interest to your audience, and post it frequently and consistently in the form of article, blogs, case studies and eNewsletters. By offering huge value using your content, you gratify Google’s major requirement, which will support your SEO.
Social Media Submissions!
It seems that new social media are appearing all the time. Most popular social networks such as Facebook, LinkedIn, Pinterest, Google+, Instagram and Tumbler have provided business with the plethora of better options that enable them to create most engaging content in different variety of media forms. Not only should you be creating content every week, but you should also be posting that content to sites like Hacker News, Reddit etc. By doing so, you will surely attain guaranteed traffic. And, most importantly, if your content is entertaining enough, it can go viral, allowing you to gain huge volume of traffic. Just keep one thing in mind that the quality is the key to both content marketing and social media submissions. Email Marketing!
Like content marketing, SEO and social media submission, email marketing is also an effectual way of online promotion of your business. In simple words, the purpose of email in this marketing technique is to develop relationship with prospective clients. Companies offering SEO services in India are also offering email marketing services to businesses to aid them to keep consumers informed about their latest products, special deals, discounts etc.
Email marketing’s best way involves creating one's own email list instead of purchasing an email list(s), and building participation in your email list opt-in instead of opt-out (with the help of permission-based email marketing). By doing this, you will noticeably increase the volume of customers. Hence, email marketing is one of the effective and inexpensive ways of marketing your products or services. It is quite easy to track your email marketing campaign.
