Avoid the common website development mistakes

Professional and reputed web development company in India

Some common mistakes made by inexperienced developers during the development process of website weaken the chances of success of the website project. Professional and reputed web development company in India plan everything in advance, understand the website goal, and research the ways how they can increase the traffic on the site once it becomes live.

 Many websites suffer due to the common mistakes that are made by developers at the time of site development. Business owners fail to achieve strong online presence due to the occurrence of the mistakes which can be easily avoided. No matter how poorly or how well your site is developed, by far the biggest mistake happens when the website’s purpose in the overall strategy of your company has not been well thought. Once the purpose and strategic role of the website are identified, the site can be built in the way to attain defined objectives.

Mistakes do occur, fake steps can be undone and errors can be improved, but there are some mistakes that could result a major grief for you. You may surprise to know that these serious mistakes are quite easy to avoid. If you hire professional and experienced web development company in India, you can surely achieve your website goal as they know how the critical mistakes can affect your website and therefore they try to avoid it.

Most critical and common mistakes are enlisted in this article. Have a look-

• Improper navigation: This is the common mistake that occur during the development of the website. When visitors visit your website, they don’t know how and where to find the information they are looking for. Sometimes they find links are not working properly, buttons are not visible or they are positioned in the wrong place. Developers should think logically to how they should organize your site’s navigation.

• No “call to action": A “Call to Action” is a call from your website for your visitors to act. It is normally displayed by links and buttons. Call to action of your site depends on its goal like do you want users to download/buy/register/view subscribe/ follow/share. Call to Action should be used to make it clear.

• Outdated content: Users want something new and fresh. Don’t give them the feeling that you built a site and left it there. You need to show the world that you really want business and are very active too. Interested visitors looks for your contact details to reach you through the site, you should give them immediate attention to win their trust. They forget to get in touch, if your site seems neglected.

• Messy homepage: The first thing your visitors notice on your website is home page. Wise developers use this opportunity to create an amazing impression on viewers. If your homepage appears packed and gaudy, your viewers may feel tempted to just walk away from your website.

NRS Infoways is a leading web development company in India since many years. We have helped many clients to attain amazing and long lasting web presence by developing unique, high quality, dynamic and affordable websites for them.

What do viewers want in your website?

What is the perfect rule for ranking well in search engines?

When you built a website, you optimize your website for different search engines. As a result, you get huge traffic to your site but, it stays only for short time period. Have you ever tried to figure out what is reason behind this? Could it be that you are ignoring visitors need? Do you take the time to understand what your visitors want from your website? What is the perfect rule for ranking well in search engines?

Sad…but truth is that many webmasters or online marketers ignore the importance of their viewers’ needs or expectation in their effort to see them there. If you are the master on the art of search engine ranking, it is time to become master on the art of visitors’ ranking. Professionals of search engine optimization understand that the main goal to drive traffic to your website is to enhance conversion rates which will finally improve your sales.

There are many webmasters and website owners who focus on the different tactics that make their sites easier for search engines to read and crawl. They optimize their websites to attain high ranking on the search engine results pages (SERPs). This is an amazing and effective thing to do, but, in the process, many mislay the vision of their real goal which is to convince site viewers to stay there and (optimistically) do what you expect them to do. With site optimization, it might score high in search engines, but try to understand what do sightseers think and feel when they click on that link.

What does your audience look for when they browse your website?

When visitors comes to your site through a search engine and if they cannot get what they were looking for, they wonder why you are listed in top results and click elsewhere, ultimately you will lose them. Before you get too much involved in the details regarding what the visitors are looking for, bear in mind that every viewer is different, so depending on your target audience, you can make small changes in your site. A generalized idea of what does your audience look for when they click on any website is described below-

Loading Speed

When someone clicks on the link or URL of your site, the first thing someone observes is how fast the webpage loads. You are lucky enough as your site is chosen by viewers to satisfy their needs…it would be better to deliver them faster what they want. Loading speed does not only impact how your viewers feel about your website, but it also impacts how numerous search engines rank your website. If the user has to wait for longer time to load a web page, they are more likely to ditch that page and move on to other sites. Most of the viewers wait for almost 6-10 seconds for a web page to load, but there are also the users who only willing to wait for about 1-5 seconds. Google provides an effective tool for determining your websites’ loading speed and also offers tools to execute the best possible performance for your website.

Well Organized

Users love well-organized website that provides them with a clear and quick perspective of what the site is all about. Organize the website well so that it clearly shows what how you are different from others. Use a visual hierarchy with call-to-actions, bolder, larger and easier to see. The main objective is to attract users’ eyes to see what you offer them and what you want them to notice. Don’t leave it up to them to figure out what you expect from them. Show them your design and layout; they surely will appreciate you for this.

Effective web design

When your visitors visits your website, web design and layout of your site is the next thing they notice. If the site is not unique, professional looking and seems confusing or offers any other elements which irritate users, they are likely to leave the page soon. So, although your webpage loads with lightning fast speed, but if it does not look visually appealing, eye-catching and stunning, you will still drop traffic.

Navigation

Navigation plays an important part in building a well-organized, attractive, feature rich and user-friendly website. If the visitors wish to look or experiment further into your business site, there should be a specific and clear place for them to execute so, and in the same manner, they can easily get back to the place from where they started? Developing a well-organized and easy to use navigational system for your website enable users to experiment wherever or whenever they want, which keeps them stick there for longer with an improved chance for conversions. The overall objective of the companies offering search engine optimization is to create a websites which load faster, look organized, offer quality design and easy to navigate.

Top reason why one should invest in website development

Website Design & Development India - NRS Infoways

In today’s market, owners of all sizes of companies are seeking for the options to cut corners in their budgets to save money. Although, cutting cost on website development is a big mistake. Almost 44-51% of companies don’t have their own website which means that they are missing out on huge business opportunities and potential profits. In modern business world, most of business decisions start with search engines and the companies that are not using their own website, only reaching about 7% of the market. Not having a business website means you are losing out on one of the greatest and best marketing tools available for you these days.

Here is a closer look at the important reason to invest in website-

Your competitors have websites!

These days, competition is online and if you’re not online, you are losing your target consumers as they will go for others who are more easily accessible to the consumer. Having a website makes you more approachable to the customers, giving you an opportunity to beat your rivals. Top web development company in India provides you with quality website and aids you to grab great opportunities to grow your business.

You can serve people 24/7!

Physical location of your business may only be open for a typical hours and days. But, with a website, your business is available to consumers 24 hrs a day, seven days a week. So, having a website enables your customers to be able to reach you with no restriction of time. It provides them with an opportunity to buy goods or others items by sitting at home.

Potential customers search for you on the web!

In today’s market, at some point, people will look for your business on the web. These are potential clients who are hunting for you desperately, and but, you are not available online. By not possessing a website, you are telling consumers that you are not interested in being easily reachable to them.

Creating your brand’s reputation!

Whether you are running a small company, or a larger company, your major objective is to make the people aware of your brand. By having a well designed and functional website, you’ll be able to inspire consumer and appear bigger than you are. People these days, expect you to have a website, and if you failed to have one, then you are spoiling your brand’s name.

Websites is an effective way of advertising!

A quality website offers you multiple paths to reach your audience. By investing in website development, you are not only advertising your products or services but, also you can effectively promote who you are, what is the purpose behind your business and why people should buy items from you. A website acts like a brochure which will provide information or details about your company and aid you reach audiences who are actively looking for what you are selling.

Gain benefit from local consumers!

When you have business website, it helps to make it possible for you to be noticeable to local prospects. Search engines help clients to find local businesses, and local searches continue to become more popular. A website can connect you with prospective consumers in your area, which is important. Though, a website also provides you with the ability to reach consumers across the globe.

Gaining insight from your customers!

Investing in website development technology by using surveys, forms and questionnaires, you are turning your business website into a great advertising tool. In response, you are gaining important information from your consumers on their wishes, what they expect from you or generic view of your products and services.

Reaching new target markets!

Professional web development company in India provide you with an opportunity to do your business in better and effective manner. With a website, you can reach particular target markets that you were incapable to reach earlier. By using a website, you are no longer a small company, but you will have great potential to be noticed by millions of internet users across the globe.

Creating opportunities for passive earning!

Investing in a website development is similar to hiring a hard-working marketing person for your company. You can have an online store which is active 24/7 and enables consumers to review products, place orders and purchase. By doing this, you are offering consumers an easier and faster way to shop products. Your website is like a catalog for your business and by utilizing the latest technologies; you can inculcate more confidence in your products to the consumer.

Better conversation with the customers!

By using website, you are making it easier for the customers to communicate with you and this is what everyone wants, whether it is answering particular questions via forms, information related to your business or products, or aiding customers via online support portals.

Important SEO Trends for 2015

SEO Trends for 2015

In SEO industry, challenge is the name of the game. It is undeniable that SEO landscape changes every year. If you are an entrepreneur depending on the SEO for strong online presence, you need to pay attention towards latest SEO trends for 2015. Understanding how to develop a sustainable and effective SEO strategy and how to execute SEO campaign with the right framework are vital to achieve success in 2015.

Have a close look at important SEO trends that will shape your business in the year ahead-

Building your brand will become more significant than building links!

It is fact that inbound links are still considered important for page ranking, but the way Google understands these links has modified now. A popular brand is playing an even more important role in SEO results. Building your own brand authority is a crucial factor that will add to search engine ranking. Avoid link building by using your top keyword list as the URL for the hyperlink and as anchor text because Google will identify the connection as being connected to an SEO campaign and may punish your site.

Mobile-friendly websites will be crucial!

Due to the increased use of smartphones and tablets, it has become necessary for businesses to create websites accessible on mobiles. As per Forbes report, “By 2017 87% sales of connected devices will be smartphones and tablets.” Whether you are making the use of responsive web design or building a mobile version of a website, it is important to give better experience to users using their mobile devices to browse your website.

SEO efforts will be more focused towards technical elements!

In the past, the SEO and content marketing were often used interchangeably. But, in 2015, SEO will be seen as around the technical elements of digital marketing while content marketing will remain the key element of search engine rankings.

Social media will play significant part in SEO!

If still you have not attained a strong social media presence and have not developed a social media strategy that makes it simple for users to share your content, it's high time to employ one. Social media has developed to the stage where it's integrating with SEO to aid deciding search rankings. It is ideal to start creating your Google Plus presence.

Conversational keyword phrases will become more important!

The search algorithm has changes their way to interpret keywords. Now they understand whole conversational phrase entered in a search query rather than each single word. So, make sure that anchor text link back to your website should be less “keyword focused” and should be in more natural way. Make sure your website content looks natural and interesting to your target audience.

Every year a major change happens in SEO trends. It is important that you develop your SEO strategy depending on latest SEO trends for 2015 to attain strong presence on the web. As a marketer or a business owner, it is your responsibility to change and evolve your marketing strategy to climb higher on success ladder.

For more details about Search Engine Optimization please visit our website.

Implement top practices to design SEO friendly website

These days, creating attractive, well designed and functional website is not only enough to ensure high traffic to your site and increase your customer base. If you truly want to enjoy the advantages of having an online presence, then Search Engine Optimization (SEO) is requisite. Search Engine Optimization refers to the way of enhancing the website visibility in top search engines via organic search results. SEO is an most imperative aspect of your online presence. If you design a website with SEO friendly web design, you can definitely get better ranking in search engines and draw more traffic to your website. If you really want people to find your website easily on top search results, it would be wise to seek the help from SEO friendly web design company.

Many business owners pay attention towards only to use certain keywords in the web pages, articles, and blog posts; but, they often fail to attain high ranking in search results. The main cause to stop them from improving their online presence is that they don’t make their web design SEO friendly. Top SEO service providers incorporate search engine optimization techniques into your website design and offer you best outcomes.

However, by implementing following design practices you can make SEO friendly website and ultimately gain better online visibility. By using these practices, you will have the peace of mind of knowing that the website, you spent thousands of rupees and long hours in designing and developing is now a leading competitor for search engine visibility. Some of these methods also play significant role in increasing overall user experience.

Implement SEO for Images!

any businesses only optimize the content on their website, and they don’t pay much attention towards images they are using in their site. It is important to optimize the images that you use in your web pages to increase your website’s rank in search engines. While choosing an image for your site, make certain that it is not too heavy in size as it will take long time to load. Ideal size for the site images should be 30- 100kb with resolution of 72dpi. Make sure to add keywords in the alt text section of the image. This will further improve your effort of making a SEO friendly website.

Incorporating Social Media into your Web Design!

Search engines give importance to social media as your potential consumers do. Integrating social media components into your website design can aid in attaining better ranking in search engines. While designing and developing your website, best SEO friendly web design company ensures that they incorporate social media icons for all your social media accounts like Twitter, Facebook, Google+, Pinterest etc.

URL should be User-Friendly!

One of the most important features of a SEO friendly website is that its URLs are SEO friendly. Your site won’t rank high if you don’t make URLs SEO friendly. For example, http://www.fitness equipment.com/products/shop/equipment is a URL which can be easily determined by search engines as it includes relevant keywords and fewer categories.

Web Design should be easily accessible!

Poor accessibility of website means lower conversion rate. Make sure that your site can be easily viewed on all browsers; otherwise it will direct viewers to exit your site, without using your services or buying any products. If your website takes long time to load, or users find difficult to navigate, then there are chances that your site will get low rank in search engines. SEO friendly web design company ensures that your website loads correctly and properly with ease on all browsers.

Position keywords in suitable places!

Many people focus on just stuffing keywords in their web pages, and as a result they are banned by search engines. Keywords are important but more important is to use relevant keywords and on the most appropriate positions. Not only can keywords be used text in the web pages but also can be incorporated into the design of your website. As explained above, one can also add keywords to optimize images too, however there are also several other places where you can use them such as website slogans, title tag, H1 tags, meta descriptions, navigation, meta keywords, title attribute on links, H2 tags, bullet points, footer links, H3 tags, breadcrumb trails, URL’s, file names, folder name etc.

Use flash elements carefully!

If you use flash elements in excess in your site, it will not only be distracting for your viewers, but it can adversely affect your site’s search engine ranking. Keep in mind that flash elements are often devalued or ignored by search engines; this means that it will not add anything to your SEO effort. If you wish to use flash on your website, make certain that you do it carefully. By making few simple changes to your site, you can improve your search engine ranking.

Find Best SEO Company in Vadodara to unlock key to success in your bsuiness

Are you looking for SEO Company in India?

Are you looking for a SEO Company which is capable of attaining the online visibility of your website, service, and product? There are ample of SEO Companies that claim about their success, but it doesn’t matter because the key aspect of SEO services is to sustain the effect with reliability. As the companies are realizing the value of Search Engine Optimization in gaining online success and growth in their business, the demand of genuine and professional SEO Company is also growing with high speed. Only the right SEO partner can support you in improving your online presence dramatically and also in maintaining it persistently.

Unique and inventive search engine optimization strategies of SEO company in Vadodara have met with unbelievable success for clients in numerous industries. They are implementing the advanced or newest techniques and methodologies which can benefit your online business. Search engine optimization is one of the oldest yet most effective online marketing techniques which will provide you sure shot success for long run. Capitalizing on the huge traffic market is the key to attract the visitors that will improve advertising as well as conversion revenue.

Professional and reputed SEO firms in India

As huge numbers of websites are coming into existence with every single day, the competition to reach the top position in web market is getting tougher or challenging. In such scenario, you need to perform differently, you should have something unique from your competitors and only the right SEO service provider company can do this for you. Professional and reputed SEO firms first understand your business needs and goals and deliver the best SEO plans that go with your requirements.

To become a successful in internet world today

• You need to understand how to appear in the search results of your potential buyers’ search engine actions.
• To do this, one must understand keywords and content and how they have to integrate to gain that desirable top rank in the search engine results. This is not just about being a successful seller but it is also about achieving real business results in the form of qualitative traffic to your website, getting more consumers and ultimately improving overall growth of your company.

While finding the SEO company, beware of unethical SEO companies which strive for short term success. For this, they may use the sort of deceitful techniques which are in breach of search engine rules. As a result, your website may gain a penalty, which can destroy even the largest of brands. In fact, companies badly affected by Google penalties often don’t even rank for their own brand. For any business, a well optimized site can be the perfect platform to increase their ROI. Marketers must prioritize their goals as to what do they expect their site to cover and what the aims they wish to achieve.

Take your site to next level using best online marketing strategies

Just a few years back, drawing traffic to a website was just a guessing game. Definitely, there were strategies that worked well for businesses, but there was never an easy and short cut method for traffic generation. The process includes lot of work. Your website requires visitors to thrive. Visitors are very smart these days, they will not simply visit your site, but you need to draw and entice them to stay on your webpage.

What is the best strategy to acquire valuable traffic? How to rank high in powerful search engines? The Internet has significantly transformed the means by which information is shared, and also has great impact on marketing. In the recent few years, there has been more of a budge toward inbound tactics; where as many outbound methods have become obsolete. More companies are getting success by publishing original content instead of embedding advertisements among external content, because of the extra benefits of these tactics such as audience growth and branding.

In the world where attention has become the most important, it has become very difficult to grab the eyes and ears of your target market. But, if you implement effective online marketing strategies, you will definitely become successful in digital world. There are four online marketing strategies that will work together to drive huge volume traffic to your site.

SEO (Search engine Optimization)!

The process of making the use of search engines to attain traffic is known as search engine optimization (SEO). Tactics you implement in your site to make it more attractive to search engines; will aid your site to rank high in search results. The higher you rank in search engines, the more likely you will acquire more visitors as they search for specific key words and phrases.

Since Google’s inception, SEO has been one of the top techniques to bring traffic to your website. And not just any traffic but “targeted traffic” which is interested in buying your products and services. What more could you wish for? Do you want to do it all yourself? Or you want to hire a SEO firm that specializes in helping website owners by offering SEO services in India to get higher ranking on search engines.

SEO is one the oldest yet powerful online marketing techniques and still most popular among online marketers. Yes, some people are still doubtful about SEO is hit or miss, but Google can slap such people at any time. As per new SEO philosophy, SEO has not changed since the inception, it is just that Google’s technology is advanced enough to actually impose their original ideas. This means you have to play your SEO game as per Google’s rules, otherwise you do not get the chance to play at all. So, if you follow new SEO strategies, you are more likely to achieve high rankings in search engines.

Content Marketing!

Content is one of the most significant elements of SEO. Your content should include most relevant information about the industry that can provide insight and entertainment to the audience. Create the best content which is of great interest to your audience, and post it frequently and consistently in the form of article, blogs, case studies and eNewsletters. By offering huge value using your content, you gratify Google’s major requirement, which will support your SEO.

Social Media Submissions!

It seems that new social media are appearing all the time. Most popular social networks such as Facebook, LinkedIn, Pinterest, Google+, Instagram and Tumbler have provided business with the plethora of better options that enable them to create most engaging content in different variety of media forms. Not only should you be creating content every week, but you should also be posting that content to sites like Hacker News, Reddit etc. By doing so, you will surely attain guaranteed traffic. And, most importantly, if your content is entertaining enough, it can go viral, allowing you to gain huge volume of traffic. Just keep one thing in mind that the quality is the key to both content marketing and social media submissions.

Email Marketing!

Like content marketing, SEO and social media submission, email marketing is also an effectual way of online promotion of your business. In simple words, the purpose of email in this marketing technique is to develop relationship with prospective clients. Companies offering SEO services in India are also offering email marketing services to businesses to aid them to keep consumers informed about their latest products, special deals, discounts etc.

Email marketing’s best way involves creating one's own email list instead of purchasing an email list(s), and building participation in your email list opt-in instead of opt-out (with the help of permission-based email marketing). By doing this, you will noticeably increase the volume of customers. Hence, email marketing is one of the effective and inexpensive ways of marketing your products or services. It is quite easy to track your email marketing campaign.

Seven Warning Signs of a Fake SEO Company

With huge potential of internet, SEO industry is growing with fast pace. SEO is the process of getting noticed in the top search results. Whether used for personal promotion or business purpose, SEO is the best way to improve traffic to your site and web visibility. These days, most of the businesses are aware of the advantages of Search Engine Optimization (SEO), thereby they are having their own website, but the extensive planning and the amount of time associated with optimizing and link building are usually overlooked by them. To make your SEO effort successful, unique writing skills as well as complete knowledge of how the technical players work in the background are required.

SEO has the ability to boost your website ranking or spoil your company’s reputation. SEO will actually work if done in a proper manner (using right strategies) but it can also have negative impact on your website’s reputation if you caught under the trap of fraudulent SEO companies. SEO services in India are offered by many companies; out of all, only few companies are genuine and professional. Take a look at some of the SEO scams and how to ignore dealing with fake companies.

1. Results in a Short Amount of Time

There is no doubt that we all want sure results in short time, in any regards. All good things take time and this strongly applies with SEO. Any company that promises results in small amount of time is not giving you a high quality and reliable service. People who are very desperate and show hurry usually caught in such scams. Such people never get their desired results. SEO is a long and time consuming process. Search engines trust, high quality links, building credibility, and engaging and SEO friendly content all make the process lengthy. Popular search engines like Google rarely look for pace so it’s vital to remember that patience is the key.

2. Guaranteed Rankings

If any SEO firm offers you sure rankings and makes impractical promises probability is, they can be self-claimed SEO specialists. Guaranteed top ranking on Google or all search engines are impossible to validate. Companies making these claims can be fraud and you need to avoid getting in touch with such companies. If you want guaranteed high ranking in search results, you can pay for it – Google will never mind. However, long lasting and competent organic traffic (natural traffic flows) and a good ROI, are a totally different story.

3. Free Trial Services

There are many SEO companies which offer free trial for 30 days. Beware of such fraud companies. To run a successful SEO campaign, you need a lot of time to understand the company paying for the services, its competitors and to develop strategies. This involves number of meetings with the client to determine their requirements and customizing a specialized SEO service and this cannot be done in a free trial service of 30 days. In simple words, 30 days is not sufficient time to establish a successful campaign. By giving them access to your site, you are just wasting your time.

4. Undisclosed SEO Strategies

Any genuine company will be able to develop an effective SEO strategy and will share with you what exactly they are doing to your site, this way you’ll be always in the loop. Therefore, SEO strategies are no secret; if any company says so, means they are not genuine. Yes, there are few sides that are proprietary and you don’t need to know all their research tools, techniques and software they employ, but SEO companies that attract you with their ‘business secrets’ will use methods that will get you banned by Google ultimately.

5. Excellent Quality Services at the Lowest Possible Price

High quality SEO services at cheap prices will surely attract you. SEO is a highly complicated and time taking task which needs thorough knowledge and skilled technicians. In SEO, there is no such thing as cheap. If you want quality services, you need to invest money. You will get what you pay for.

6. Customer Service Skills

If a company is not showing much interest in knowing your business needs and expectations, there are high chances that they will not give a good service. A genuine and reputable company offering SEO services in India will show their interest in knowing more about your company so that they can offer you best. They will do everything in your best interest to suit your preferences.

7. Ownership of Content

High quality and well-written content makes up a vast quantity of the SEO services you are paying for and anything you pay for should be yours. A trustworthy and professional SEO firm will guarantee that the content they will write for you, you have rights on them. Thereby, before signing the agreement check properly your agreement for ownership of the content.

How search engine optimization improves online visibility of your site?

Search Engine Optimization (SEO) is the set of techniques and methodologies by which any website can improve ranking on different search engines. SEO is the practice of structuring a web page on the internet so that it can be easily indexed, found and read by search engines. Online visibility is critical for all web based businesses as well as individuals. Many businesses still don’t realize the value of SEO for their growth.

Why is this important?

SEO improves online visibility of a website. This can be best explained with the help of an example. Suppose you have not listed your company in popular business directories such as Yellow pages, Just dial etc. It would be like no one could easily find or locate your business place and even your contact details. Most companies could not continue for long in such circumstances. The same thing happens with your website if customers cannot find it easily. SEO is the main contributing factor to increase your ranking on search engine result page. This will ultimately helps the interested users to locate your site easily for desired products and services.

If your site is not in the top results, your targeted users will never know you are there. When someone performs an online search for a specific product, search engines hunts billions of document and shows the results based on two important factors; one is relevance and other is popularity. This means only the results which are most relevant to the user and also from the popular websites are displayed. Search engine optimization world is changing at fast pace. Over the period of time, many advanced trends and techniques have been introduced to make SEO efforts more successful.

If you really want to enhance online visibility and SERP (Search Engine Result Page) ranking, take on a professional SEO company. Companies offering services related to Search Engine Optimization in India implement highly advanced and effective SEO techniques and practices to optimize your web page so that can be found easily on the web. A successful online advertising campaign depends upon developing high quality web pages to engage and influence potential users, creating analytics programs to allow site owners to evaluate results, and increasing a website's conversion rate. SEO generates a satisfactory return on your small investment and gives you long lasting online success.

Top five benefits of social media marketing for a business

Social media is the technology that connects people all around the world and social media marketing is the technique to use this technology to advertise products of services by connecting with friends and other groups. These days, the aim of social media marketing is not limited just to get likes, comments, connected with friends etc. but, it is far more than this.

There are ample of benefits of social media marketing. Business owners have realized that this is an excellent, helpful and cost-effective way to popularize their brand. Small to large businesses all over the world have been finding the latest and advanced ways to employ social media to add value to their business. Still, there are few doubters who don’t see or realize the advantages of social media for their company.

Some most significant benefits of social media are described below that every business owner should understand-

• Drive sales: Social media aids the business owners to sell their products and services in different ways which ultimately improves sales and revenues. Marketers can use advertisements to impress and sell their product to target audience. Sharing content about your products and services on shared platforms really help you to generate leads which can be converted into sales.
• Increase website traffic: Social media improves traffic to you site when you share content on these sites. Social media is the best way to reach your customers in shortest times. Not only social media aids you to attract people to your website, but more content you share on social media, the higher your search ranking will be.
• Instant feedback from your customers: When you use social platforms for your business, it offers you immediate access to customer feedback (positive as well as negative), which gives you important insights on the buyer perspective. For instance, when you introduce a fresh product and share it on social media, you will directly come to know customers opinion. Keep in mind that to know or understand your customer is the key for successful business.
• Improve brand awareness: One of the major benefits of social media marketing is that it is best and fastest way to introduce brand to audience. Popular social media networks such as Facebook, Twitter etc. are just new channels to share your content and brand’s voice. It makes you more accessible for new consumers, and also makes you familiar and focused for existing customers.
• Improved customer experiences: Social media is nothing but a communication channel just like phone calls or emails. This media give you an opportunity to publicly exhibit your customer service level and develop your relationship with your consumers. For instance, when a consumer share or complains about your product on social networking sites, you can immediately see the comment and can respond quickly.

How to Improve Your Search Engine Optimization Efforts?

 

Website marketing through SEO (Search Engine Optimization) has become an essential part to attain strong online presence. Successful businesses have realized that it is vital to invest a part of their marketing budget in the online advertisement of their website if they really want to compete. With the huge explosion of websites on the web, how one can be sure that their clients can find them. Just having a website is just not enough to be on the web. You need to implement some techniques which will enhance your presence on the internet landscape and makes it easy for your consumers to find you on web.

Search engine optimization is the best means to do so. With the help of SEO your website reputation improves as it helps to increase traffic on your site. Businesses are becoming more aware of the profits of SEO and implementing at least the fundamentals of search engine optimization. With cut throat competition, businesses really need to invest in SEO. Many companies are offering search engine optimization services in India that promote your site on internet and aid you to achieve your business goals.

But, when you go through a variety of websites and blogs, you will be mystified in understanding what makes up the basics. There is lot of misinformation about SEO techniques, strategies and tactics. So, instead of stressing yourself out, you should begin with any of the following SEO techniques. Whenever you have free time, you can easily implement any of them and can improve your website optimization.

Be patient & commit yourself to SEO process!

SEO is not a one-time process; it may take few months to improve your website presence. Search engine algorithms and SEO trends keep on changing every year. You have to be patient to attain desired results, especially if you are beginner. It requires a long term commitment from you.

Clear all doubts while hiring an SEO professionals!

If you are looking to hire professionals offering services related to SEO in India, ask questions from them to clear your doubts. You must ask them about what kind of strategies, practices and tactics they use. Ask them about if there is any risk involved. Do little online exercise to know about different companies offering search engine optimization services in India and compare their packages and prices. This research about the company’s reputation, their offerings, and the tactics they are going to implement will really aid to choose right SEO Company.

Become a SEO learner to understand what it is!

You can improve your SEO campaign if you have depth knowledge of the term SEO. SEO learning will really help you, especially, if you choose the do-it-yourself route. Fortunately for you, there are ample of web resources such as Search Engine Land and many tremendous books from where you can take help. You can also read variety of SEO articles and books available on the internet.

Develop a great web site!

The site which is designed properly and updated regularly has chances to appear on the first page of SERP (Search Engine Result Page). To see you site on the top 10 search results, just ask yourself whether your site is really good enough for that. If it is not, try to make it better. The professionals offering services pertaining to SEO in India also offer web design and development services.

Create SEO-friendly URLs!

Using targeted keywords in your file names and URLs is best way to increase traffic to your site. For instance you can make URL like domainname.com/red-widgets.html. This is good enough. Do not overdo it by adding more keywords. A file name with more than 2 hyphens tends to look spammy and customers may be doubtful to click on it.

Keyword research is important at the beginning of the project!

You can use the free tools for keyword research such as WordTracker or Keyword Discovery if you are short on budget. Both of these tools also have more effective paid versions. Google’s AdWords Keyword Tool is another free yet effective keyword research tool is which does not show correct numbers.

Develop unique, informative and effective content!

Content is the most important part of smart strategy of search engine optimization. So, it is imperative to create great and unique content. This is really important for online retailers. For instance, if you are selling the same thing which many other marketers are selling, you should to write product description in such a manner that it looks different from others making the best use of keywords in the content.

Use social media to improve SEO!

You can improve your SEO efforts through social sharing. Develop a quality content which your readers will share with their friends. Social sharing is best way of doing word-of-mouth advertisement which drives more business for a brand.