Just building a visually appealing, attractive and functional website is not only enough to ensure online success of your business. To make the things work online and to reach your targeted audiences, you need to have a SEO friendly website. SEO friendly web design company realizes the importance of having visibility on search results of numerous search engines such as Google, Yahoo, Bing etc. and thus, the designers in the such companies design the website which is not only visually appealing but also search engine friendly.
Stunning design and SEO friendly both feature have equal importance in a website and bring numerous benefits for online business including extensive clientele base. If you really want to have an attractive and search engine friendly website, you should follow some tips which are mentioned below-
Spend time in keyword analysis and choose the best which suits your business theme. If you use irrelevant or wrong keywords, you will be in loss because such keywords will never be noticed by Google. Once you have decided the keywords which you want to target, use them properly in the content of your web pages or posts. Include them in page title, sub-headings, once or twice in the main body of the content, URL’s, Alt text, Images filename etc.Right Navigation contributes in the success of SEO friendly site!
Navigation allows the users to know where they are, where they can go and how they can go. A website should have easy to navigate feature. Navigation can be made easy by checking the links for proper address and clickable text should appear clickable so that people can easily click on them to go on a specific page. While placing the links on pages, one must check that it is directing you on the right page or not because if the link takes the user on wrong page or gives wrong results, they get frustrated and soon leave the page as well as website.
Analyze your competitors’ website to know their strengths!
You should have a look on your rivals' website and find out their strengths and weaknesses. Search on the web for latest trends and implement them to get best results. Search engine optimization firm in India gives special preference to site functionality and better user experience. They do profound market research before making the final design of your website and include all the aspects which can make your website better and unique amongst your rivals.
Social Media should be the part of SEO strategy!
Building relationships and interacting with live users will aid you to improve your brand image and this can be achieved with the help of social media. Networking and link building are the top reasons for any business to jump on board the Social Media. Visitors share the links within their own network which can form huge number of inbound links. You can add social media links of your company profile on your home page. Users will see this link and connect with you through social media and interact with you directly.
Do not forget to optimize the images used in the website!
Texts and images both have same importance in making your website search engine friendly. Search engine optimization firm in India not only works on text but they also optimize the images. It seems that Google do pay substantial attention to images while determining search engine ranks. Images can be optimized by doing some practices such as by keeping the file sizes small. This can be done by using an image editor for instance Photoshop; it will aid to reduce the size of your images. By doing so, site loading time will be reduced which will offer a better experience to readers. Google mentioned “site health” on their AdSense dashboard definitely seems to signify that site performance plays a role. Pay some attention towards the value of alternative (alt) text, which enables you to incorporate a keyword in the image description. This aids search engines to find out the content of images.
Make URL’s and Filenames SEO friendly!
SEO-friendly URL aids search engines to quickly and easily know what a page is about. You can make your URL search engine friendly by including keywords as it increases visibility on search engines. A better selection of rich and relevant keywords contributes in your efforts to attain the highest rank on search results.
Have a look on the below written examples-http://www.websitestore.com/products/item1?=1039
http://www.websitestore.com/accessories/earrings/silver
As you can see, the first one is less SEO friendly and second one is more SEO friendly because of the proper use of relevant keywords. It is also a good tactics to name your images by using descriptive keywords. SEO friendly web design company uses appropriate keywords in the URL’s to get better results on search engines.
