These days, people are more interested in viewing the
information than that of reading it. A
recent research has revealed that 90% of information send out to the brain is
visual, and more over, these visuals are processed in the brain faster (60,000
times) than text. Videos and images are dominating the internet marketing in
today’s web world. This statistics shows that visual can be an effective
element of online marketing strategies and can offer a better opportunity for
digital marketers to improve the rank of the websites in numerous search
engines.
Exploring the visual side of digital marketing
plays an important role
to enhance your brand image. Here are few digital marketing strategies which if
incorporated with visuals will surely deliver the positive outcomes for online
growth of your business.
Visual content marketing incredibly helpful in digital
marketing!
Visual content appears appealing to viewers and it has the
amazing ability to communicate the idea or message of the content quickly and
clearly. If you are trying to grab the eye-balls of online users but are failed
to do so, visual contents can be extremely valuable for you. Visual contents
allow the marketers to make their content unique from all the other contents written
in the conventional style which are moving around the internet. The content incorporated with interactive videos,
high quality images and infographics makes the communications easier and delivers
the right information rapidly to users. Visual content has the ability to
engage the viewers and force them to read the content completely. Videos and
pictures as compared to the text in the content leave the long lasting
impression on viewers mind.
Visual is the effective and integral component of social
media strategy!
The online users enjoy pictures and videos more when they
connect with their social media friends. A HubSopt study has revealed that
images on social media site (Facebook) generate 53% likes as compared with the
usual text posts. The same is true with the users’ engagement with business
brands. As per Adobe Digital Index, if the brands post pictures and videos, 44%
users are more likely to join them. This survey proved that visual social media
strategy offers an amazing opportunity to digital marketers. Generally, visual
communication originates with the understanding of how connected users explore
and share which means to understand what is vital to them. To understand their
perception and to capture their attention is most significant for business marketing
purpose.
There are many social media networks like Pinterest and
Instagram which are entirely dedicated to images, videos and infographics into
social channels, blog posts and email. These shared networks are aiding to attain
positive outcomes in your online business. So do not wait and get your brand
involved in sharing video and images across all social networks.
Email incorporated with visuals breaths the new life into
digital marketing!
Email marketing is one of the oldest and ultimate online
marketing strategies. Email marketing is necessary for communication with existing
and prospective consumers. If the high quality content is integrated with
interactive images and videos, it will surely generate leads through email
marketing. A study has revealed that 66% of digital marketers are integrating
infographics in their email marketing strategy. These days, mobile devices are capable
of receiving and displaying the mails with videos and pictures so, digital
marketers can garb this opportunity to popularize the brands. 55% of users view
the images attached in their emails, revealed by a latest survey. But still
there are people who are less interested in turning on images received in their
mails. For such recipients, digital marketers surely add alt image text to
explain important images inside the email.
Infographics is becoming the most creative and effective part
of digital marketing!
In exploring the visual side of digital marketing,
infographics is gaining the popularity over the traditional digital
marketing strategies. It is becoming a creative, interactive and visual way of showcasing
a huge data or telling a story. Infographics is introduced in 2009 and since then
it has become an effective and powerful weapon for digital marketers. Effectiveness
and significance of the infographics for businesses can be estimated from the
percentage (12.7%) of all infographics which are posted on the web by business
companies.
Sometimes, typical business processes or solutions can be incorporated
with a theme to spread the information in a creative and interesting way. With the
help of infographics, you can represent the complicated topic in a fun, appealing
and easy to understand manner. Because of its share-friendliness behavior, infographics
are becoming amazingly helpful for digital marketers. In a study, it has been
found that infographics shared by users on Twitter gain 832% extra re-tweets
than articles and images, which takes us to our subsequent segment.
