SEO and digital marketing tips for 2014

Digital marketing industry has changed a lot since the time I have entered into this sector in 2010. I have seen many trends and tactics been introduced in this sector in last four years. Facebook’s algorithm updates, Twitter’s IPO declaration and Google tools are just few of them. The trends of improving the digital marketing arena will continue in 2014 and beyond.

Have a look at the brief of digital marketing forecasts 2014. 

High-quality content will continue to be the key feature for good SEO! 

Content marketing institute’s report 2014 shows that in Australia; only 52% marketers used a documented content marketing tactic which is better than 32% B2C marketers and 44% B2B marketers in North America. But now it is the time when content posts will boom the digital marketing.

In 2014, most of the digital marketers will pick the content that suits their SEO needs. Content marketers will give more preference to their audience and provide them more useful, interesting and entertaining content. If you are not contributing budget towards content development for digital marketing, then it may be the most appropriate time to take this in to consideration. 

Visual Social media will gain more popularity in digital marketing! 

In past two-three years, the social media trend has changed dramatically. Earlier users were restricted to use only text while chatting, sharing their posts etc. with their friends but now the users have started taking interest in posting and sharing videos and pictures. More than 50% of online traffic is based on video. These days snap chat; Instagram, Pinterest and Vine are the rapidly growing social networks. The companies which are looking for online success of their business in 2014 should take interest in social media marketing by using different social media platforms. Visual social media would become the most effective, powerful and cost-effective method to build your brand as well as long lasting bond with consumers
 

Google+ will continue to improve your online footprint! 

In 2013, Google plus has been proven as the key player in the process of digital marketing. If you have  created a Google+ Page for your business, thenGoogle+ Page and its latest posts will be shown on the search page of the users who are searching for your business.These search engine rankings willsurely turn Google Plus an effective social media platform. If you haven’t created a Google plus page so far, then this is the right time to build a high-quality Google+ profile for your company.

Blogging will keep on improving your search engine results! 

In digital marketing forecasts 2014, blogging will aid online marketers to improve their social media efforts. When you develop a blog, you can share it on popular social media networks like Twitter, Google+, LinkedIn, Facebook, Instagram, Pinterest etc. which allow you to expose your service or business to potential audience.

The search engines like Google, Yahoo etc. look for an active website.They check your website to see published contents that can be displayed on their search engine results page.Each time your freshblog post acts as your indexed page on your website, which helps you display up in search results which attracts the traffic to your website via organic search. 

Responsive website will be a crucial factor in digital marketing! 

Responsive website is nothing but a mobile friendly website. In digital marketing forecast 2014, it will act as effective online marketing effort because of the increased usage of smartphones and tablets. If SEO is a major element of your digital marketing strategy, then make sure that your website is responsive or mobile friendly because more than 50% users browse the internet on their mobiles. Actually, responsive website responds depending on the type of device it is being opened such as a laptop, tablet, or smartphone screen. So if your website is not responsive, you will lose in the strong competition in the marketplace. 

Email Marketing and email list will gain more popularity! 

Email marketing is one of the oldest methods of online communication, yet it is one of the most powerful and effective channel in connecting, engaging and building relationships with potential clients. A recent study has revealed that email marketing is taking the lead for ROI. This year it will be your most important marketing asset. Email marketing will be the most cost effective tool to provide the right information to your opt-in clients. 

Social Media will be more dominant in digital marketing! 

It has been reported that in 2013, 78% businesses had dedicated social media team. Social media platform will continue to become more powerful and efficient marketing tool in 2014. Twitter is now considered a most popular marketing tool which is used by more than 90 % of digital marketers. Social media advertising is not very expensive which one cannot afford. Advertising on social media is the most reliable form of advertising which enable you to receive a higher RI.

Social media marketing trends for 2014

These days, online marketing is becoming an aggressive field. Developing a business website only is not sufficient; because at times, a well-structured website also fails to appeal the audience. Optimizing your website is the best practice to enhance online presence as well as the ranking of your website.

Each day, a lot more websites are screaming to optimize their search engines rankings. If you ignore it, you could just be left behind in the void filled with numerous unsuccessful web sites. 

Importance of Search Engine Optimization 

Search engine optimization is a vital tool utilized today by ample of websites. The chief cause of opting search engine optimization is to pull more and more visitors towards your product or drive them to your business website. Organizations invest thousands of dollars on their website, but if it has not been aptly optimized for the renowned search engines like Google, Yahoo etc, it will not be discovered or indexed.

In today’s world, individuals perform web search to find the products or services but most of them click only on the top ten search results in the first web page of search results. Search engine optimization effectively improves the ranking of your website. As a result, you will get a higher probability ratio in getting clicked on and higher targeted traffic for your website.

Content carries great significance if you see from an end user view and even from a search engine view. The arrangement of text and images on the webpage, together with what type of words and how they are used all can be better decided by search engine optimization expert. They use their profound knowledge and tactics to add the value in your webpage. 

Make a difference with Search Engine Optimization 

Are you a business owner who is planning to popularise your product or business in online market and want to raise your earnings exponentially? If so, first of all you should advertise your website on the web. Search engine optimization is the fantastic way to market your business online.

By using search engine optimization, you have the advantage of achieving a higher traffic volume. Just think, if you get a hundred hits or more than this in a day, you will certainly gain tremendous rise in your sales. So search engine optimization is the best tool for generating business revenue.

Attaining the rank in leading search page will make sure that your product will generate awareness and ultimately stimulate more potential traffic to your website and that could lead to increase your income.

In order to turn into a productive online entrepreneur, you will need devotion as well as a higher utility value. There are many business people who have realized the value of search engine optimization and made the huge impact among their rivals by choosing the professional SEO services.

SEO is nothing, but effective marketing and advertising techniques which one should adapt to convert it into a best online seller. For fast growth in your business, many SEO companies are offering their effective and efficient services with lots of benefits for your business at reasonable rates. 

Choosing the SEO firm 

No need to suffer through a bad or careless SEO firm!  There are plenty of great SEO firms that are just as committed to your success as you are! A good SEO firm completely understands your business requirements and value of money for you.

In the last couple of years, the SEO domain has changed dramatically and chances are more that it will keep on changing with time. Just two-three years back the tactics or strategies that used to work effectively now, don't work successfully. These techniques are actually compromising the organic reliability of your website.

Choose a well reputed SEO firm that have well-educated and highly skilled SEO specialists. Expert SEO firms keep their professionals updated with latest SEO tools and technologies that can actively contribute to your own online success.

In online industry, you need to be socially active so that you can get your product information or service in front of targeted audiences. If your SEO firm is not pushing you to be more socially active or not performing social media optimization for your website, it might be time to find a new SEO firm that can aid you to do SEO and social media activities all together.

Nothing could be better if you get customized SEO services! A good SEO company offers the tailored services which meet perfectly with your business requirements.

Discuss with your team members about your business goals and make sure you choose a SEO firm which has a good idea of what you want to accomplish in your business. Ask your SEO professional to employ the best SEO techniques to speed up the promotion of your product.