Important SEO Trends for 2015

SEO Trends for 2015

In SEO industry, challenge is the name of the game. It is undeniable that SEO landscape changes every year. If you are an entrepreneur depending on the SEO for strong online presence, you need to pay attention towards latest SEO trends for 2015. Understanding how to develop a sustainable and effective SEO strategy and how to execute SEO campaign with the right framework are vital to achieve success in 2015.

Have a close look at important SEO trends that will shape your business in the year ahead-

Building your brand will become more significant than building links!

It is fact that inbound links are still considered important for page ranking, but the way Google understands these links has modified now. A popular brand is playing an even more important role in SEO results. Building your own brand authority is a crucial factor that will add to search engine ranking. Avoid link building by using your top keyword list as the URL for the hyperlink and as anchor text because Google will identify the connection as being connected to an SEO campaign and may punish your site.

Mobile-friendly websites will be crucial!

Due to the increased use of smartphones and tablets, it has become necessary for businesses to create websites accessible on mobiles. As per Forbes report, “By 2017 87% sales of connected devices will be smartphones and tablets.” Whether you are making the use of responsive web design or building a mobile version of a website, it is important to give better experience to users using their mobile devices to browse your website.

SEO efforts will be more focused towards technical elements!

In the past, the SEO and content marketing were often used interchangeably. But, in 2015, SEO will be seen as around the technical elements of digital marketing while content marketing will remain the key element of search engine rankings.

Social media will play significant part in SEO!

If still you have not attained a strong social media presence and have not developed a social media strategy that makes it simple for users to share your content, it's high time to employ one. Social media has developed to the stage where it's integrating with SEO to aid deciding search rankings. It is ideal to start creating your Google Plus presence.

Conversational keyword phrases will become more important!

The search algorithm has changes their way to interpret keywords. Now they understand whole conversational phrase entered in a search query rather than each single word. So, make sure that anchor text link back to your website should be less “keyword focused” and should be in more natural way. Make sure your website content looks natural and interesting to your target audience.

Every year a major change happens in SEO trends. It is important that you develop your SEO strategy depending on latest SEO trends for 2015 to attain strong presence on the web. As a marketer or a business owner, it is your responsibility to change and evolve your marketing strategy to climb higher on success ladder.

For more details about Search Engine Optimization please visit our website.

Find Best SEO Company in Vadodara to unlock key to success in your bsuiness

Are you looking for SEO Company in India?

Are you looking for a SEO Company which is capable of attaining the online visibility of your website, service, and product? There are ample of SEO Companies that claim about their success, but it doesn’t matter because the key aspect of SEO services is to sustain the effect with reliability. As the companies are realizing the value of Search Engine Optimization in gaining online success and growth in their business, the demand of genuine and professional SEO Company is also growing with high speed. Only the right SEO partner can support you in improving your online presence dramatically and also in maintaining it persistently.

Unique and inventive search engine optimization strategies of SEO company in Vadodara have met with unbelievable success for clients in numerous industries. They are implementing the advanced or newest techniques and methodologies which can benefit your online business. Search engine optimization is one of the oldest yet most effective online marketing techniques which will provide you sure shot success for long run. Capitalizing on the huge traffic market is the key to attract the visitors that will improve advertising as well as conversion revenue.

Professional and reputed SEO firms in India

As huge numbers of websites are coming into existence with every single day, the competition to reach the top position in web market is getting tougher or challenging. In such scenario, you need to perform differently, you should have something unique from your competitors and only the right SEO service provider company can do this for you. Professional and reputed SEO firms first understand your business needs and goals and deliver the best SEO plans that go with your requirements.

To become a successful in internet world today

• You need to understand how to appear in the search results of your potential buyers’ search engine actions.
• To do this, one must understand keywords and content and how they have to integrate to gain that desirable top rank in the search engine results. This is not just about being a successful seller but it is also about achieving real business results in the form of qualitative traffic to your website, getting more consumers and ultimately improving overall growth of your company.

While finding the SEO company, beware of unethical SEO companies which strive for short term success. For this, they may use the sort of deceitful techniques which are in breach of search engine rules. As a result, your website may gain a penalty, which can destroy even the largest of brands. In fact, companies badly affected by Google penalties often don’t even rank for their own brand. For any business, a well optimized site can be the perfect platform to increase their ROI. Marketers must prioritize their goals as to what do they expect their site to cover and what the aims they wish to achieve.

Seven Warning Signs of a Fake SEO Company

With huge potential of internet, SEO industry is growing with fast pace. SEO is the process of getting noticed in the top search results. Whether used for personal promotion or business purpose, SEO is the best way to improve traffic to your site and web visibility. These days, most of the businesses are aware of the advantages of Search Engine Optimization (SEO), thereby they are having their own website, but the extensive planning and the amount of time associated with optimizing and link building are usually overlooked by them. To make your SEO effort successful, unique writing skills as well as complete knowledge of how the technical players work in the background are required.

SEO has the ability to boost your website ranking or spoil your company’s reputation. SEO will actually work if done in a proper manner (using right strategies) but it can also have negative impact on your website’s reputation if you caught under the trap of fraudulent SEO companies. SEO services in India are offered by many companies; out of all, only few companies are genuine and professional. Take a look at some of the SEO scams and how to ignore dealing with fake companies.

1. Results in a Short Amount of Time

There is no doubt that we all want sure results in short time, in any regards. All good things take time and this strongly applies with SEO. Any company that promises results in small amount of time is not giving you a high quality and reliable service. People who are very desperate and show hurry usually caught in such scams. Such people never get their desired results. SEO is a long and time consuming process. Search engines trust, high quality links, building credibility, and engaging and SEO friendly content all make the process lengthy. Popular search engines like Google rarely look for pace so it’s vital to remember that patience is the key.

2. Guaranteed Rankings

If any SEO firm offers you sure rankings and makes impractical promises probability is, they can be self-claimed SEO specialists. Guaranteed top ranking on Google or all search engines are impossible to validate. Companies making these claims can be fraud and you need to avoid getting in touch with such companies. If you want guaranteed high ranking in search results, you can pay for it – Google will never mind. However, long lasting and competent organic traffic (natural traffic flows) and a good ROI, are a totally different story.

3. Free Trial Services

There are many SEO companies which offer free trial for 30 days. Beware of such fraud companies. To run a successful SEO campaign, you need a lot of time to understand the company paying for the services, its competitors and to develop strategies. This involves number of meetings with the client to determine their requirements and customizing a specialized SEO service and this cannot be done in a free trial service of 30 days. In simple words, 30 days is not sufficient time to establish a successful campaign. By giving them access to your site, you are just wasting your time.

4. Undisclosed SEO Strategies

Any genuine company will be able to develop an effective SEO strategy and will share with you what exactly they are doing to your site, this way you’ll be always in the loop. Therefore, SEO strategies are no secret; if any company says so, means they are not genuine. Yes, there are few sides that are proprietary and you don’t need to know all their research tools, techniques and software they employ, but SEO companies that attract you with their ‘business secrets’ will use methods that will get you banned by Google ultimately.

5. Excellent Quality Services at the Lowest Possible Price

High quality SEO services at cheap prices will surely attract you. SEO is a highly complicated and time taking task which needs thorough knowledge and skilled technicians. In SEO, there is no such thing as cheap. If you want quality services, you need to invest money. You will get what you pay for.

6. Customer Service Skills

If a company is not showing much interest in knowing your business needs and expectations, there are high chances that they will not give a good service. A genuine and reputable company offering SEO services in India will show their interest in knowing more about your company so that they can offer you best. They will do everything in your best interest to suit your preferences.

7. Ownership of Content

High quality and well-written content makes up a vast quantity of the SEO services you are paying for and anything you pay for should be yours. A trustworthy and professional SEO firm will guarantee that the content they will write for you, you have rights on them. Thereby, before signing the agreement check properly your agreement for ownership of the content.

Top five benefits of social media marketing for a business

Social media is the technology that connects people all around the world and social media marketing is the technique to use this technology to advertise products of services by connecting with friends and other groups. These days, the aim of social media marketing is not limited just to get likes, comments, connected with friends etc. but, it is far more than this.

There are ample of benefits of social media marketing. Business owners have realized that this is an excellent, helpful and cost-effective way to popularize their brand. Small to large businesses all over the world have been finding the latest and advanced ways to employ social media to add value to their business. Still, there are few doubters who don’t see or realize the advantages of social media for their company.

Some most significant benefits of social media are described below that every business owner should understand-

• Drive sales: Social media aids the business owners to sell their products and services in different ways which ultimately improves sales and revenues. Marketers can use advertisements to impress and sell their product to target audience. Sharing content about your products and services on shared platforms really help you to generate leads which can be converted into sales.
• Increase website traffic: Social media improves traffic to you site when you share content on these sites. Social media is the best way to reach your customers in shortest times. Not only social media aids you to attract people to your website, but more content you share on social media, the higher your search ranking will be.
• Instant feedback from your customers: When you use social platforms for your business, it offers you immediate access to customer feedback (positive as well as negative), which gives you important insights on the buyer perspective. For instance, when you introduce a fresh product and share it on social media, you will directly come to know customers opinion. Keep in mind that to know or understand your customer is the key for successful business.
• Improve brand awareness: One of the major benefits of social media marketing is that it is best and fastest way to introduce brand to audience. Popular social media networks such as Facebook, Twitter etc. are just new channels to share your content and brand’s voice. It makes you more accessible for new consumers, and also makes you familiar and focused for existing customers.
• Improved customer experiences: Social media is nothing but a communication channel just like phone calls or emails. This media give you an opportunity to publicly exhibit your customer service level and develop your relationship with your consumers. For instance, when a consumer share or complains about your product on social networking sites, you can immediately see the comment and can respond quickly.

SEO Company India: An Overview of Its Primary Functions

The Search Engine Optimization industry has been there for such a long time but never before has it been so much under the spotlight. You won’t have to dig deep in order to find out why things have changed today.

Today, both upcoming and established brands are looking to enhance their online presence (beyond television and newspaper advertisements) simply because of the fact that the number of internet users (here, include those who prefer shopping and searching for things online) has increased and will continue doing so in the years to come. However, with almost all your rivals vying for a coveted position on search engines like Google, Yahoo, Bing etc, there is every chance of getting lost in the crowd. And, here is where an SEO Company India, chosen with due discretion can help your brand. But what exactly is their function and how does it do it? Let’s find out.

Search Engine Optimization is an ever-evolving phenomenon which has one constant goal--- to push your website higher up in the search engines so that it’s easily found by customers or audiences. The SEO companies are well aware of the fact that customers today hardly have the patience to diligently carry out a search till the fifth or sixth page in Google to settle for their preferences—so they generally limit their buying options within the first, second or at the most the third pages. Even the search engines know this and as such have devised algorithms that help them to place sites, which they think will suit their audience needs the best, at the top.

Now the primary responsibility of an SEO Companies India is to make itself aware of these algorithms and make sure that your site is impartially favored by search engines. Now there are a few factors that a search engine takes in to consideration while determining your place there. The keywords or meta-tags used by you, your presence on Social Media like Facebook, Twitter etc, how often you are resorting to co-citation etc. The SEO Company looks after all these factors and ensures that your website earns more visibility.

Their functions

• Looking after the fact that the content of your site is error-free, has the right proportion of the keywords (most searched by viewers) and is sharable on Social Media sites (so that audience can go through these pieces and share, like or comment on them --- thereby “spreading the word further!”)
• The most searched keywords can be found by potent keyword analysis method
• The SEO Company India also ensures that the website design allows easy navigation for the audience

If you are looking for Affordable Search Engine Optimization Services India, as well, do conduct a thorough online search!

How to design a search engine friendly website?

Just building a visually appealing, attractive and functional website is not only enough to ensure online success of your business. To make the things work online and to reach your targeted audiences, you need to have a SEO friendly website. SEO friendly web design company realizes the importance of having visibility on search results of numerous search engines such as Google, Yahoo, Bing etc. and thus, the designers in the such companies design the website which is not only visually appealing but also search engine friendly.

Stunning design and SEO friendly both feature have equal importance in a website and bring numerous benefits for online business including extensive clientele base. If you really want to have an attractive and search engine friendly website, you should follow some tips which are mentioned below-

Keywords play a significant part in search engine website!

Spend time in keyword analysis and choose the best which suits your business theme. If you use irrelevant or wrong keywords, you will be in loss because such keywords will never be noticed by Google. Once you have decided the keywords which you want to target, use them properly in the content of your web pages or posts. Include them in page title, sub-headings, once or twice in the main body of the content, URL’s, Alt text, Images filename etc.Right Navigation contributes in the success of SEO friendly site!

Navigation allows the users to know where they are, where they can go and how they can go. A website should have easy to navigate feature. Navigation can be made easy by checking the links for proper address and clickable text should appear clickable so that people can easily click on them to go on a specific page. While placing the links on pages, one must check that it is directing you on the right page or not because if the link takes the user on wrong page or gives wrong results, they get frustrated and soon leave the page as well as website.

Analyze your competitors’ website to know their strengths!

You should have a look on your rivals' website and find out their strengths and weaknesses. Search on the web for latest trends and implement them to get best results. Search engine optimization firm in India gives special preference to site functionality and better user experience. They do profound market research before making the final design of your website and include all the aspects which can make your website better and unique amongst your rivals.

Social Media should be the part of SEO strategy!

Building relationships and interacting with live users will aid you to improve your brand image and this can be achieved with the help of social media. Networking and link building are the top reasons for any business to jump on board the Social Media. Visitors share the links within their own network which can form huge number of inbound links. You can add social media links of your company profile on your home page. Users will see this link and connect with you through social media and interact with you directly.

Do not forget to optimize the images used in the website!

Texts and images both have same importance in making your website search engine friendly. Search engine optimization firm in India not only works on text but they also optimize the images. It seems that Google do pay substantial attention to images while determining search engine ranks. Images can be optimized by doing some practices such as by keeping the file sizes small. This can be done by using an image editor for instance Photoshop; it will aid to reduce the size of your images. By doing so, site loading time will be reduced which will offer a better experience to readers. Google mentioned “site health” on their AdSense dashboard definitely seems to signify that site performance plays a role. Pay some attention towards the value of alternative (alt) text, which enables you to incorporate a keyword in the image description. This aids search engines to find out the content of images.

Make URL’s and Filenames SEO friendly!

SEO-friendly URL aids search engines to quickly and easily know what a page is about. You can make your URL search engine friendly by including keywords as it increases visibility on search engines. A better selection of rich and relevant keywords contributes in your efforts to attain the highest rank on search results.

Have a look on the below written examples-

http://www.websitestore.com/products/item1?=1039
http://www.websitestore.com/accessories/earrings/silver

As you can see, the first one is less SEO friendly and second one is more SEO friendly because of the proper use of relevant keywords. It is also a good tactics to name your images by using descriptive keywords. SEO friendly web design company uses appropriate keywords in the URL’s to get better results on search engines.

Search Engine Optimization- A definitive channel for online marketing of your business

These days, online marketing is becoming an aggressive field. Developing a business website only is not sufficient; because at times, a well-structured website also fails to appeal the audience. Optimizing your website is the best practice to enhance online presence as well as the ranking of your website.

Each day, a lot more websites are screaming to optimize their search engines rankings. If you ignore it, you could just be left behind in the void filled with numerous unsuccessful web sites.

Importance of Search Engine Optimization
 

Search engine optimization is a vital tool utilized today by ample of websites. The chief cause of opting search engine optimization is to pull more and more visitors towards your product or drive them to your business website. Organizations invest thousands of dollars on their website, but if it has not been aptly optimized for the renowned search engines like Google, Yahoo etc, it will not be discovered or indexed. 

In today’s world, individuals perform web search to find the products or services but most of them click only on the top ten search results in the first web page of search results. Search engine optimization effectively improves the ranking of your website. As a result, you will get a higher probability ratio in getting clicked on and higher targeted traffic for your website.

Content carries great significance if you see from an end user view and even from a search engine view. The arrangement of text and images on the webpage, together with what type of words and how they are used all can be better decided by search engine optimization expert. They use their profound knowledge and tactics to add the value in your webpage.

Make a difference with Search Engine Optimization

Are you a business owner who is planning to popularise your product or business in online market and want to raise your earnings exponentially? If so, first of all you should advertise your website on the web. Search engine optimization is the fantastic way to market your business online. 

By using search engine optimization, you have the advantage of achieving a higher traffic volume. Just think, if you get a hundred hits or more than this in a day, you will certainly gain tremendous rise in your sales. So search engine optimization is the best tool for generating business revenue. 

Attaining the rank in leading search page will make sure that your product will generate awareness and ultimately stimulate more potential traffic to your website and that could lead to increase your income.

In order to turn into a productive online entrepreneur, you will need devotion as well as a higher utility v
alue. There are many business people who have realized the value of search engine optimization and made the huge impact among their rivals by choosing the professional SEO services. 

SEO is nothing, but effective marketing and advertising techniques which one should adapt to convert it into a best online seller. For fast growth in your business, many SEO companies are offering their effective and efficient services with lots of benefits for your business at reasonable rates.

Choosing the SEO firm

No need to suffer through a bad or careless SEO firm!  There are plenty of great SEO firms that are just as committed to your success as you are! A good SEO firm completely understands your business requirements and value of money for you. 


In the last couple of years, the SEO domain has changed dramatically and chances are more that it will keep on changing with time. Just two-three years back the tactics or strategies that used to work effectively now, don't work successfully. These techniques are actually compromising the organic reliability of your website.

Choose a well reputed SEO firm that have well-educated and highly skilled SEO specialists. Expert SEO firms keep their professionals updated with latest SEO tools and technologies that can actively contribute to your own online success. 

In online industry, you need to be socially active so that you can get your product information or service in front of targeted audiences. If your SEO firm is not pushing you to be more socially active or not performing social media optimization for your website, it might be time to find a new SEO firm that can aid you to do SEO and social media activities all together.

Nothing could be better if you get customized SEO services! A good SEO company offers the tailored services which meet perfectly with your business requirements.

Discuss with your team members about your business goals and make sure you choose a SEO firm which has a good idea of what you want to accomplish in your business. Ask your SEO professional to employ the best SEO techniques to speed up the promotion of your product.

Exploring the visual side of digital marketing

These days, people are more interested in viewing the information than that of reading it.  A recent research has revealed that 90% of information send out to the brain is visual, and more over, these visuals are processed in the brain faster (60,000 times) than text. Videos and images are dominating the internet marketing in today’s web world. This statistics shows that visual can be an effective element of online marketing strategies and can offer a better opportunity for digital marketers to improve the rank of the websites in numerous search engines.
 

Exploring the visual side of digital marketing plays an important role to enhance your brand image. Here are few digital marketing strategies which if incorporated with visuals will surely deliver the positive outcomes for online growth of your business.
 

Visual content marketing incredibly helpful in digital marketing!
 

Visual content appears appealing to viewers and it has the amazing ability to communicate the idea or message of the content quickly and clearly. If you are trying to grab the eye-balls of online users but are failed to do so, visual contents can be extremely valuable for you. Visual contents allow the marketers to make their content unique from all the other contents written in the conventional style which are moving around the internet.  The content incorporated with interactive videos, high quality images and infographics makes the communications easier and delivers the right information rapidly to users. Visual content has the ability to engage the viewers and force them to read the content completely. Videos and pictures as compared to the text in the content leave the long lasting impression on viewers mind. 
 

Visual is the effective and integral component of social media strategy!
 

The online users enjoy pictures and videos more when they connect with their social media friends. A HubSopt study has revealed that images on social media site (Facebook) generate 53% likes as compared with the usual text posts. The same is true with the users’ engagement with business brands. As per Adobe Digital Index, if the brands post pictures and videos, 44% users are more likely to join them. This survey proved that visual social media strategy offers an amazing opportunity to digital marketers. Generally, visual communication originates with the understanding of how connected users explore and share which means to understand what is vital to them. To understand their perception and to capture their attention is most significant for business marketing purpose.
 

There are many social media networks like Pinterest and Instagram which are entirely dedicated to images, videos and infographics into social channels, blog posts and email. These shared networks are aiding to attain positive outcomes in your online business. So do not wait and get your brand involved in sharing video and images across all social networks.
 

Email incorporated with visuals breaths the new life into digital marketing!
 

Email marketing is one of the oldest and ultimate online marketing strategies. Email marketing is necessary for communication with existing and prospective consumers. If the high quality content is integrated with interactive images and videos, it will surely generate leads through email marketing. A study has revealed that 66% of digital marketers are integrating infographics in their email marketing strategy. These days, mobile devices are capable of receiving and displaying the mails with videos and pictures so, digital marketers can garb this opportunity to popularize the brands. 55% of users view the images attached in their emails, revealed by a latest survey. But still there are people who are less interested in turning on images received in their mails. For such recipients, digital marketers surely add alt image text to explain important images inside the email.
 

Infographics is becoming the most creative and effective part of digital marketing!
 

In exploring the visual side of digital marketing, infographics is gaining the popularity over the traditional digital marketing strategies. It is becoming a creative, interactive and visual way of showcasing a huge data or telling a story. Infographics is introduced in 2009 and since then it has become an effective and powerful weapon for digital marketers. Effectiveness and significance of the infographics for businesses can be estimated from the percentage (12.7%) of all infographics which are posted on the web by business companies.
 

Sometimes, typical business processes or solutions can be incorporated with a theme to spread the information in a creative and interesting way. With the help of infographics, you can represent the complicated topic in a fun, appealing and easy to understand manner. Because of its share-friendliness behavior, infographics are becoming amazingly helpful for digital marketers. In a study, it has been found that infographics shared by users on Twitter gain 832% extra re-tweets than articles and images, which takes us to our subsequent segment.

SEO and digital marketing tips for 2014

Digital marketing industry has changed a lot since the time I have entered into this sector in 2010. I have seen many trends and tactics been introduced in this sector in last four years. Facebook’s algorithm updates, Twitter’s IPO declaration and Google tools are just few of them. The trends of improving the digital marketing arena will continue in 2014 and beyond.

Have a look at the brief of digital marketing forecasts 2014. 

High-quality content will continue to be the key feature for good SEO! 

Content marketing institute’s report 2014 shows that in Australia; only 52% marketers used a documented content marketing tactic which is better than 32% B2C marketers and 44% B2B marketers in North America. But now it is the time when content posts will boom the digital marketing.

In 2014, most of the digital marketers will pick the content that suits their SEO needs. Content marketers will give more preference to their audience and provide them more useful, interesting and entertaining content. If you are not contributing budget towards content development for digital marketing, then it may be the most appropriate time to take this in to consideration. 

Visual Social media will gain more popularity in digital marketing! 

In past two-three years, the social media trend has changed dramatically. Earlier users were restricted to use only text while chatting, sharing their posts etc. with their friends but now the users have started taking interest in posting and sharing videos and pictures. More than 50% of online traffic is based on video. These days snap chat; Instagram, Pinterest and Vine are the rapidly growing social networks. The companies which are looking for online success of their business in 2014 should take interest in social media marketing by using different social media platforms. Visual social media would become the most effective, powerful and cost-effective method to build your brand as well as long lasting bond with consumers
 

Google+ will continue to improve your online footprint! 

In 2013, Google plus has been proven as the key player in the process of digital marketing. If you have  created a Google+ Page for your business, thenGoogle+ Page and its latest posts will be shown on the search page of the users who are searching for your business.These search engine rankings willsurely turn Google Plus an effective social media platform. If you haven’t created a Google plus page so far, then this is the right time to build a high-quality Google+ profile for your company.

Blogging will keep on improving your search engine results! 

In digital marketing forecasts 2014, blogging will aid online marketers to improve their social media efforts. When you develop a blog, you can share it on popular social media networks like Twitter, Google+, LinkedIn, Facebook, Instagram, Pinterest etc. which allow you to expose your service or business to potential audience.

The search engines like Google, Yahoo etc. look for an active website.They check your website to see published contents that can be displayed on their search engine results page.Each time your freshblog post acts as your indexed page on your website, which helps you display up in search results which attracts the traffic to your website via organic search. 

Responsive website will be a crucial factor in digital marketing! 

Responsive website is nothing but a mobile friendly website. In digital marketing forecast 2014, it will act as effective online marketing effort because of the increased usage of smartphones and tablets. If SEO is a major element of your digital marketing strategy, then make sure that your website is responsive or mobile friendly because more than 50% users browse the internet on their mobiles. Actually, responsive website responds depending on the type of device it is being opened such as a laptop, tablet, or smartphone screen. So if your website is not responsive, you will lose in the strong competition in the marketplace. 

Email Marketing and email list will gain more popularity! 

Email marketing is one of the oldest methods of online communication, yet it is one of the most powerful and effective channel in connecting, engaging and building relationships with potential clients. A recent study has revealed that email marketing is taking the lead for ROI. This year it will be your most important marketing asset. Email marketing will be the most cost effective tool to provide the right information to your opt-in clients. 

Social Media will be more dominant in digital marketing! 

It has been reported that in 2013, 78% businesses had dedicated social media team. Social media platform will continue to become more powerful and efficient marketing tool in 2014. Twitter is now considered a most popular marketing tool which is used by more than 90 % of digital marketers. Social media advertising is not very expensive which one cannot afford. Advertising on social media is the most reliable form of advertising which enable you to receive a higher RI.