With each passing day, the web world is becoming more and more advanced. WWW. (World Wide Web) has established itself as one of the most powerful and important source of information. In recent few years, web designing and development sector has emerged as an important part of IT industry. Web designers need to go beyond fixed design patterns and emerge as architects of a fresh trend which will redefine the conventional concepts of Web Design.
Website accessibility, user experience and usability are the three terms that make a website popular and successful. Usability testing measures how viewers interact with a website. Sites have become the convenient and easiest forms of information share or exchange and are better than traditional media channels such as the radio, newspaper and television. A website is the only mode through which you can interact with your wider or prospective customers. By creating it easy for them to understand your business, products and services, you can generate leads and turn them into sales.
Web users and shopping lovers are more likely to buy things which they find easily. It clearly shows that website usability and accessibility plays a vital role in improving user experience and finally escalating your sales. Best web design company in India has great industry experience; they have gathered data from hundreds of sites with millions of visitors. It is absolutely critical to focus on how to improve website user experience to become successful in online business. They evaluate each and every aspect of the site, identify the things where it requires improvement, and take action to work on those improvements. They help businesses by improving usability and accessibility components of their websites in order to increase availability to the widest possible consumers.
How to improve accessibility of website?
There are few simple tips which can effectively improve the accessibility of a website. Indeed, if web designers follow these tips, it will enhance overall accessibility for users.
Colour of the website!
Colour of the website is the first thing you need to consider in order to improve the accessibility of the website. Many people are suffering from colour blindness issues. Protanopia and Deuteranopia and are the most general kinds of colour blindness, and people who are suffering from such problems find difficulty in differentiate colours like red, yellow, green and other similar colours. Specialists offering services pertaining to web design in India, keep this factor in their mind while coding and designing your site. Using a high colour contrast can be one of the smart tricks to resolve the issue.
Provide alternative content!
One of the most significant guidelines of web accessibility is to provide the text which is available for everyone irrespective of their particular needs. There are lots of methods to achieve this. Possibly, one of the easiest, yet imperative ways of doing it is to provide content for non text content such as images (using the HTML alt attribute) and vice versa. Alternative attribute has three main objectives: one is efficient technologies for instance screen readers use alt text and read it loudly to the user; second is Alt text is shown rather than the image when due to slow internet connection images have been disabled; the third is alt text is used by search engines to store information related to the page because they cannot read the text of images.
Contextual Links!
Best web design company in India tries to make contextual links in your site more descriptive. Many people make use of screen readers for their special requirements. These days, most screen readers provide their users with an option to navigate a web page by skipping the links to get something that they are interested in. The user will only hear the text link word or phrase for all the text links, no matter what text it provides. It becomes useless if all the users hear words like “click here” or “more” as it does not provide sufficient information about where they are navigated and directed to.
Special attention to navigation!
Specialists for web design in India pay special attention to make navigation easily accessible. One effective way is to put the main navigation at the beginning so that the users can save their time to go through several links. A skip navigation link is also recommended. It is always helpful to build a web page which is logically framed and offer easy navigation for users. In addition to this, introduction of additional hierarchical signs that indicate the degree of importance in content by making the use of adequate styling is also important. This helps the user to distinguish between subheadings, main headings and content. With the proper use of HTML markup and CSS styling, this can be achieved easily.
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