Avoid the common website development mistakes

Professional and reputed web development company in India

Some common mistakes made by inexperienced developers during the development process of website weaken the chances of success of the website project. Professional and reputed web development company in India plan everything in advance, understand the website goal, and research the ways how they can increase the traffic on the site once it becomes live.

 Many websites suffer due to the common mistakes that are made by developers at the time of site development. Business owners fail to achieve strong online presence due to the occurrence of the mistakes which can be easily avoided. No matter how poorly or how well your site is developed, by far the biggest mistake happens when the website’s purpose in the overall strategy of your company has not been well thought. Once the purpose and strategic role of the website are identified, the site can be built in the way to attain defined objectives.

Mistakes do occur, fake steps can be undone and errors can be improved, but there are some mistakes that could result a major grief for you. You may surprise to know that these serious mistakes are quite easy to avoid. If you hire professional and experienced web development company in India, you can surely achieve your website goal as they know how the critical mistakes can affect your website and therefore they try to avoid it.

Most critical and common mistakes are enlisted in this article. Have a look-

• Improper navigation: This is the common mistake that occur during the development of the website. When visitors visit your website, they don’t know how and where to find the information they are looking for. Sometimes they find links are not working properly, buttons are not visible or they are positioned in the wrong place. Developers should think logically to how they should organize your site’s navigation.

• No “call to action": A “Call to Action” is a call from your website for your visitors to act. It is normally displayed by links and buttons. Call to action of your site depends on its goal like do you want users to download/buy/register/view subscribe/ follow/share. Call to Action should be used to make it clear.

• Outdated content: Users want something new and fresh. Don’t give them the feeling that you built a site and left it there. You need to show the world that you really want business and are very active too. Interested visitors looks for your contact details to reach you through the site, you should give them immediate attention to win their trust. They forget to get in touch, if your site seems neglected.

• Messy homepage: The first thing your visitors notice on your website is home page. Wise developers use this opportunity to create an amazing impression on viewers. If your homepage appears packed and gaudy, your viewers may feel tempted to just walk away from your website.

NRS Infoways is a leading web development company in India since many years. We have helped many clients to attain amazing and long lasting web presence by developing unique, high quality, dynamic and affordable websites for them.

What do viewers want in your website?

What is the perfect rule for ranking well in search engines?

When you built a website, you optimize your website for different search engines. As a result, you get huge traffic to your site but, it stays only for short time period. Have you ever tried to figure out what is reason behind this? Could it be that you are ignoring visitors need? Do you take the time to understand what your visitors want from your website? What is the perfect rule for ranking well in search engines?

Sad…but truth is that many webmasters or online marketers ignore the importance of their viewers’ needs or expectation in their effort to see them there. If you are the master on the art of search engine ranking, it is time to become master on the art of visitors’ ranking. Professionals of search engine optimization understand that the main goal to drive traffic to your website is to enhance conversion rates which will finally improve your sales.

There are many webmasters and website owners who focus on the different tactics that make their sites easier for search engines to read and crawl. They optimize their websites to attain high ranking on the search engine results pages (SERPs). This is an amazing and effective thing to do, but, in the process, many mislay the vision of their real goal which is to convince site viewers to stay there and (optimistically) do what you expect them to do. With site optimization, it might score high in search engines, but try to understand what do sightseers think and feel when they click on that link.

What does your audience look for when they browse your website?

When visitors comes to your site through a search engine and if they cannot get what they were looking for, they wonder why you are listed in top results and click elsewhere, ultimately you will lose them. Before you get too much involved in the details regarding what the visitors are looking for, bear in mind that every viewer is different, so depending on your target audience, you can make small changes in your site. A generalized idea of what does your audience look for when they click on any website is described below-

Loading Speed

When someone clicks on the link or URL of your site, the first thing someone observes is how fast the webpage loads. You are lucky enough as your site is chosen by viewers to satisfy their needs…it would be better to deliver them faster what they want. Loading speed does not only impact how your viewers feel about your website, but it also impacts how numerous search engines rank your website. If the user has to wait for longer time to load a web page, they are more likely to ditch that page and move on to other sites. Most of the viewers wait for almost 6-10 seconds for a web page to load, but there are also the users who only willing to wait for about 1-5 seconds. Google provides an effective tool for determining your websites’ loading speed and also offers tools to execute the best possible performance for your website.

Well Organized

Users love well-organized website that provides them with a clear and quick perspective of what the site is all about. Organize the website well so that it clearly shows what how you are different from others. Use a visual hierarchy with call-to-actions, bolder, larger and easier to see. The main objective is to attract users’ eyes to see what you offer them and what you want them to notice. Don’t leave it up to them to figure out what you expect from them. Show them your design and layout; they surely will appreciate you for this.

Effective web design

When your visitors visits your website, web design and layout of your site is the next thing they notice. If the site is not unique, professional looking and seems confusing or offers any other elements which irritate users, they are likely to leave the page soon. So, although your webpage loads with lightning fast speed, but if it does not look visually appealing, eye-catching and stunning, you will still drop traffic.

Navigation

Navigation plays an important part in building a well-organized, attractive, feature rich and user-friendly website. If the visitors wish to look or experiment further into your business site, there should be a specific and clear place for them to execute so, and in the same manner, they can easily get back to the place from where they started? Developing a well-organized and easy to use navigational system for your website enable users to experiment wherever or whenever they want, which keeps them stick there for longer with an improved chance for conversions. The overall objective of the companies offering search engine optimization is to create a websites which load faster, look organized, offer quality design and easy to navigate.

Top reason why one should invest in website development

Website Design & Development India - NRS Infoways

In today’s market, owners of all sizes of companies are seeking for the options to cut corners in their budgets to save money. Although, cutting cost on website development is a big mistake. Almost 44-51% of companies don’t have their own website which means that they are missing out on huge business opportunities and potential profits. In modern business world, most of business decisions start with search engines and the companies that are not using their own website, only reaching about 7% of the market. Not having a business website means you are losing out on one of the greatest and best marketing tools available for you these days.

Here is a closer look at the important reason to invest in website-

Your competitors have websites!

These days, competition is online and if you’re not online, you are losing your target consumers as they will go for others who are more easily accessible to the consumer. Having a website makes you more approachable to the customers, giving you an opportunity to beat your rivals. Top web development company in India provides you with quality website and aids you to grab great opportunities to grow your business.

You can serve people 24/7!

Physical location of your business may only be open for a typical hours and days. But, with a website, your business is available to consumers 24 hrs a day, seven days a week. So, having a website enables your customers to be able to reach you with no restriction of time. It provides them with an opportunity to buy goods or others items by sitting at home.

Potential customers search for you on the web!

In today’s market, at some point, people will look for your business on the web. These are potential clients who are hunting for you desperately, and but, you are not available online. By not possessing a website, you are telling consumers that you are not interested in being easily reachable to them.

Creating your brand’s reputation!

Whether you are running a small company, or a larger company, your major objective is to make the people aware of your brand. By having a well designed and functional website, you’ll be able to inspire consumer and appear bigger than you are. People these days, expect you to have a website, and if you failed to have one, then you are spoiling your brand’s name.

Websites is an effective way of advertising!

A quality website offers you multiple paths to reach your audience. By investing in website development, you are not only advertising your products or services but, also you can effectively promote who you are, what is the purpose behind your business and why people should buy items from you. A website acts like a brochure which will provide information or details about your company and aid you reach audiences who are actively looking for what you are selling.

Gain benefit from local consumers!

When you have business website, it helps to make it possible for you to be noticeable to local prospects. Search engines help clients to find local businesses, and local searches continue to become more popular. A website can connect you with prospective consumers in your area, which is important. Though, a website also provides you with the ability to reach consumers across the globe.

Gaining insight from your customers!

Investing in website development technology by using surveys, forms and questionnaires, you are turning your business website into a great advertising tool. In response, you are gaining important information from your consumers on their wishes, what they expect from you or generic view of your products and services.

Reaching new target markets!

Professional web development company in India provide you with an opportunity to do your business in better and effective manner. With a website, you can reach particular target markets that you were incapable to reach earlier. By using a website, you are no longer a small company, but you will have great potential to be noticed by millions of internet users across the globe.

Creating opportunities for passive earning!

Investing in a website development is similar to hiring a hard-working marketing person for your company. You can have an online store which is active 24/7 and enables consumers to review products, place orders and purchase. By doing this, you are offering consumers an easier and faster way to shop products. Your website is like a catalog for your business and by utilizing the latest technologies; you can inculcate more confidence in your products to the consumer.

Better conversation with the customers!

By using website, you are making it easier for the customers to communicate with you and this is what everyone wants, whether it is answering particular questions via forms, information related to your business or products, or aiding customers via online support portals.

Responsive website design is prerequisite for a successful business

Responsive website design is method of developing a website to provide the users with amazing viewing experience. In responsive websites, viewers can easily read the content, easily navigate with less need of resizing, and scrolling on different variety of devices such as desktop, tablets, ipads, smartphones etc. Responsive web design means a website that serves all devices on same URLs with each URL serving the same HTML to all devices and uses CSS to change how the web page is rendered on the device. Responsive websites are able to adjust their appearance according to the size and dimension of the screen.

Responsive websites act uniformly to users who are browsing these sites on different devices. These days, if you do not have responsive website for your business, you will fail to please and attract your consumers. The number of mobile device users has crossed billions across the world and it never seems to stop. So, one should start making their website responsive which will be compatible to all those devices.

When we are talking about to have responsive web designs for our business, responsive website design company would be the only help to do so. There are numerous benefits of having a site with responsive design.

•   Get noticed by Google: Google pays more attention towards responsive websites as compared to the sites which frustrate the users by offering them a scattered view. Google expects quality when user reaches to you through search. In addition to this, Google can easily identify you when you have only one URL.

•  SEO advantages: When a smartphone user makes mobile search, mobile optimized sites or responsive websites have higher chances to rank above poorly designed or non-responsive websites. Making two or three sites for similar business does not make sense and will also make it difficult for various search engines to crawl it as it has a unique URL. Making two different URLs can raise the issue of duplicity because both sites will have same content.

•  Better conversion rates: When we talk about people who love shopping from their mobile devices, responsive websites offer high conversion rate. Online shopping facility is best consumed by users who shop actively and their number is rising gradually. If you are not having a responsive website design for your online business, you may lose a huge portion of sales as non-responsive websites cannot offer this facility to customers.

•  Amazing user experience: The user who are accessing non-responsive website from different device such as from tablet, desktop or smartphone, they will get different view on each device. It automatically creates confusion in viewers’ mind and gets a complete disappointment for him/her. In contrast, a well-developed responsive web design offers organized navigation and automatically gets adjusted on all screens depending on their size without making your user feel any difference.