Digital marketing industry has
changed a lot since the time I have entered into this sector in 2010. I have
seen many trends and tactics been introduced in this sector in last four years.
Facebook’s algorithm updates, Twitter’s IPO declaration and Google tools are
just few of them. The trends of improving the digital marketing arena will continue
in 2014 and beyond.
Have a look at the brief of digital marketing forecasts 2014.
High-quality content will continue to be the key feature for good SEO!
Content marketing institute’s report 2014 shows that in Australia; only 52% marketers used a documented content marketing tactic which is better than 32% B2C marketers and 44% B2B marketers in North America. But now it is the time when content posts will boom the digital marketing.
In 2014, most of the digital marketers will pick the content that suits their SEO needs. Content marketers will give more preference to their audience and provide them more useful, interesting and entertaining content. If you are not contributing budget towards content development for digital marketing, then it may be the most appropriate time to take this in to consideration.
Visual Social media will gain more popularity in digital marketing!
In past two-three years, the social media trend has changed dramatically. Earlier users were restricted to use only text while chatting, sharing their posts etc. with their friends but now the users have started taking interest in posting and sharing videos and pictures. More than 50% of online traffic is based on video. These days snap chat; Instagram, Pinterest and Vine are the rapidly growing social networks. The companies which are looking for online success of their business in 2014 should take interest in social media marketing by using different social media platforms. Visual social media would become the most effective, powerful and cost-effective method to build your brand as well as long lasting bond with consumers
Have a look at the brief of digital marketing forecasts 2014.
High-quality content will continue to be the key feature for good SEO!
Content marketing institute’s report 2014 shows that in Australia; only 52% marketers used a documented content marketing tactic which is better than 32% B2C marketers and 44% B2B marketers in North America. But now it is the time when content posts will boom the digital marketing.
In 2014, most of the digital marketers will pick the content that suits their SEO needs. Content marketers will give more preference to their audience and provide them more useful, interesting and entertaining content. If you are not contributing budget towards content development for digital marketing, then it may be the most appropriate time to take this in to consideration.
Visual Social media will gain more popularity in digital marketing!
In past two-three years, the social media trend has changed dramatically. Earlier users were restricted to use only text while chatting, sharing their posts etc. with their friends but now the users have started taking interest in posting and sharing videos and pictures. More than 50% of online traffic is based on video. These days snap chat; Instagram, Pinterest and Vine are the rapidly growing social networks. The companies which are looking for online success of their business in 2014 should take interest in social media marketing by using different social media platforms. Visual social media would become the most effective, powerful and cost-effective method to build your brand as well as long lasting bond with consumers
Google+ will continue to improve your
online footprint!
In 2013, Google plus has been proven as the key player in the process of digital marketing. If you have created a Google+ Page for your business, thenGoogle+ Page and its latest posts will be shown on the search page of the users who are searching for your business.These search engine rankings willsurely turn Google Plus an effective social media platform. If you haven’t created a Google plus page so far, then this is the right time to build a high-quality Google+ profile for your company.
In 2013, Google plus has been proven as the key player in the process of digital marketing. If you have created a Google+ Page for your business, thenGoogle+ Page and its latest posts will be shown on the search page of the users who are searching for your business.These search engine rankings willsurely turn Google Plus an effective social media platform. If you haven’t created a Google plus page so far, then this is the right time to build a high-quality Google+ profile for your company.
Blogging will keep on improving your
search engine results!
In digital marketing forecasts 2014, blogging will aid online marketers to improve their social media efforts. When you develop a blog, you can share it on popular social media networks like Twitter, Google+, LinkedIn, Facebook, Instagram, Pinterest etc. which allow you to expose your service or business to potential audience.
The search engines like Google, Yahoo etc. look for an active website.They check your website to see published contents that can be displayed on their search engine results page.Each time your freshblog post acts as your indexed page on your website, which helps you display up in search results which attracts the traffic to your website via organic search.
Responsive website will be a crucial factor in digital marketing!
Responsive website is nothing but a mobile friendly website. In digital marketing forecast 2014, it will act as effective online marketing effort because of the increased usage of smartphones and tablets. If SEO is a major element of your digital marketing strategy, then make sure that your website is responsive or mobile friendly because more than 50% users browse the internet on their mobiles. Actually, responsive website responds depending on the type of device it is being opened such as a laptop, tablet, or smartphone screen. So if your website is not responsive, you will lose in the strong competition in the marketplace.
Email Marketing and email list will gain more popularity!
Email marketing is one of the oldest methods of online communication, yet it is one of the most powerful and effective channel in connecting, engaging and building relationships with potential clients. A recent study has revealed that email marketing is taking the lead for ROI. This year it will be your most important marketing asset. Email marketing will be the most cost effective tool to provide the right information to your opt-in clients.
Social Media will be more dominant in digital marketing!
It has been reported that in 2013, 78% businesses had dedicated social media team. Social media platform will continue to become more powerful and efficient marketing tool in 2014. Twitter is now considered a most popular marketing tool which is used by more than 90 % of digital marketers. Social media advertising is not very expensive which one cannot afford. Advertising on social media is the most reliable form of advertising which enable you to receive a higher RI.
In digital marketing forecasts 2014, blogging will aid online marketers to improve their social media efforts. When you develop a blog, you can share it on popular social media networks like Twitter, Google+, LinkedIn, Facebook, Instagram, Pinterest etc. which allow you to expose your service or business to potential audience.
The search engines like Google, Yahoo etc. look for an active website.They check your website to see published contents that can be displayed on their search engine results page.Each time your freshblog post acts as your indexed page on your website, which helps you display up in search results which attracts the traffic to your website via organic search.
Responsive website will be a crucial factor in digital marketing!
Responsive website is nothing but a mobile friendly website. In digital marketing forecast 2014, it will act as effective online marketing effort because of the increased usage of smartphones and tablets. If SEO is a major element of your digital marketing strategy, then make sure that your website is responsive or mobile friendly because more than 50% users browse the internet on their mobiles. Actually, responsive website responds depending on the type of device it is being opened such as a laptop, tablet, or smartphone screen. So if your website is not responsive, you will lose in the strong competition in the marketplace.
Email Marketing and email list will gain more popularity!
Email marketing is one of the oldest methods of online communication, yet it is one of the most powerful and effective channel in connecting, engaging and building relationships with potential clients. A recent study has revealed that email marketing is taking the lead for ROI. This year it will be your most important marketing asset. Email marketing will be the most cost effective tool to provide the right information to your opt-in clients.
Social Media will be more dominant in digital marketing!
It has been reported that in 2013, 78% businesses had dedicated social media team. Social media platform will continue to become more powerful and efficient marketing tool in 2014. Twitter is now considered a most popular marketing tool which is used by more than 90 % of digital marketers. Social media advertising is not very expensive which one cannot afford. Advertising on social media is the most reliable form of advertising which enable you to receive a higher RI.
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