These days, creating attractive, well designed and functional website is not only enough to ensure high traffic to your site and increase your customer base. If you truly want to enjoy the advantages of having an online presence, then Search Engine Optimization (SEO) is requisite. Search Engine Optimization refers to the way of enhancing the website visibility in top search engines via organic search results. SEO is an most imperative aspect of your online presence. If you design a website with SEO friendly web design, you can definitely get better ranking in search engines and draw more traffic to your website. If you really want people to find your website easily on top search results, it would be wise to seek the help from SEO friendly web design company.
Many business owners pay attention towards only to use certain keywords in the web pages, articles, and blog posts; but, they often fail to attain high ranking in search results. The main cause to stop them from improving their online presence is that they don’t make their web design SEO friendly. Top SEO service providers incorporate search engine optimization techniques into your website design and offer you best outcomes.
However, by implementing following design practices you can make SEO friendly website and ultimately gain better online visibility. By using these practices, you will have the peace of mind of knowing that the website, you spent thousands of rupees and long hours in designing and developing is now a leading competitor for search engine visibility. Some of these methods also play significant role in increasing overall user experience.
Implement SEO for Images!
any businesses only optimize the content on their website, and they don’t pay much attention towards images they are using in their site. It is important to optimize the images that you use in your web pages to increase your website’s rank in search engines. While choosing an image for your site, make certain that it is not too heavy in size as it will take long time to load. Ideal size for the site images should be 30- 100kb with resolution of 72dpi. Make sure to add keywords in the alt text section of the image. This will further improve your effort of making a SEO friendly website.
Incorporating Social Media into your Web Design!
Search engines give importance to social media as your potential consumers do. Integrating social media components into your website design can aid in attaining better ranking in search engines. While designing and developing your website, best SEO friendly web design company ensures that they incorporate social media icons for all your social media accounts like Twitter, Facebook, Google+, Pinterest etc.
URL should be User-Friendly!
One of the most important features of a SEO friendly website is that its URLs are SEO friendly. Your site won’t rank high if you don’t make URLs SEO friendly. For example, http://www.fitness equipment.com/products/shop/equipment is a URL which can be easily determined by search engines as it includes relevant keywords and fewer categories.
Web Design should be easily accessible!
Poor accessibility of website means lower conversion rate. Make sure that your site can be easily viewed on all browsers; otherwise it will direct viewers to exit your site, without using your services or buying any products. If your website takes long time to load, or users find difficult to navigate, then there are chances that your site will get low rank in search engines. SEO friendly web design company ensures that your website loads correctly and properly with ease on all browsers.
Position keywords in suitable places!
Many people focus on just stuffing keywords in their web pages, and as a result they are banned by search engines. Keywords are important but more important is to use relevant keywords and on the most appropriate positions. Not only can keywords be used text in the web pages but also can be incorporated into the design of your website. As explained above, one can also add keywords to optimize images too, however there are also several other places where you can use them such as website slogans, title tag, H1 tags, meta descriptions, navigation, meta keywords, title attribute on links, H2 tags, bullet points, footer links, H3 tags, breadcrumb trails, URL’s, file names, folder name etc.
Use flash elements carefully!
If you use flash elements in excess in your site, it will not only be distracting for your viewers, but it can adversely affect your site’s search engine ranking. Keep in mind that flash elements are often devalued or ignored by search engines; this means that it will not add anything to your SEO effort. If you wish to use flash on your website, make certain that you do it carefully. By making few simple changes to your site, you can improve your search engine ranking.
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