Important SEO Trends for 2015

SEO Trends for 2015

In SEO industry, challenge is the name of the game. It is undeniable that SEO landscape changes every year. If you are an entrepreneur depending on the SEO for strong online presence, you need to pay attention towards latest SEO trends for 2015. Understanding how to develop a sustainable and effective SEO strategy and how to execute SEO campaign with the right framework are vital to achieve success in 2015.

Have a close look at important SEO trends that will shape your business in the year ahead-

Building your brand will become more significant than building links!

It is fact that inbound links are still considered important for page ranking, but the way Google understands these links has modified now. A popular brand is playing an even more important role in SEO results. Building your own brand authority is a crucial factor that will add to search engine ranking. Avoid link building by using your top keyword list as the URL for the hyperlink and as anchor text because Google will identify the connection as being connected to an SEO campaign and may punish your site.

Mobile-friendly websites will be crucial!

Due to the increased use of smartphones and tablets, it has become necessary for businesses to create websites accessible on mobiles. As per Forbes report, “By 2017 87% sales of connected devices will be smartphones and tablets.” Whether you are making the use of responsive web design or building a mobile version of a website, it is important to give better experience to users using their mobile devices to browse your website.

SEO efforts will be more focused towards technical elements!

In the past, the SEO and content marketing were often used interchangeably. But, in 2015, SEO will be seen as around the technical elements of digital marketing while content marketing will remain the key element of search engine rankings.

Social media will play significant part in SEO!

If still you have not attained a strong social media presence and have not developed a social media strategy that makes it simple for users to share your content, it's high time to employ one. Social media has developed to the stage where it's integrating with SEO to aid deciding search rankings. It is ideal to start creating your Google Plus presence.

Conversational keyword phrases will become more important!

The search algorithm has changes their way to interpret keywords. Now they understand whole conversational phrase entered in a search query rather than each single word. So, make sure that anchor text link back to your website should be less “keyword focused” and should be in more natural way. Make sure your website content looks natural and interesting to your target audience.

Every year a major change happens in SEO trends. It is important that you develop your SEO strategy depending on latest SEO trends for 2015 to attain strong presence on the web. As a marketer or a business owner, it is your responsibility to change and evolve your marketing strategy to climb higher on success ladder.

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