Things need to be done to choose the right web development company

A website reflects your business and also plays an imperative part in your business growth. A well organized and effectively designed site lures online customers which results into increased traffic to your site and finally contributes towards online success of your business. To make catchy, interactive and functional website you can rely on professional website development companies. Specialized web development company in Vadodara has knowledge and experience to develop your website that will look amazing, attractive and efficient and most importantly suits your business requirements.

Nowadays, business environment is becoming highly competitive, so to beat your rivals it is important to understand current trends and strategies in the market. However, hiring the services of a web development company is a huge investment because they hold your company’s brand image and represent it to the great audience. Apart from this, your web development associate has the responsibility of making your business, services and products noticeable in the potential space. So to do this, they have to optimize your website to attain the highest rank in popular search engines by implementing social media marketing, email marketing other online marketing technique.

Web development company in Vadodara provides you with long term support for the website that is developed for you by them. Market is crowded with web developers but it is not true that all these developers are good and have the caliber to develop a website efficiently. Finding good web development companies requires immense research and profound understanding of the market. To get a web development partner that has the ability to provide all these services, one have to go in a planned way.
This blog will aid you to follow the right path to choose a top web design company

Search for the actual identity!

Web development company in Vadodara provides you with long term support for the website that is developed for you by them. Market is crowded with web developers but it is not true that all these developers are good and have the caliber to develop a website efficiently. Finding good web development companies requires immense research and profound understanding of the market. To get a web development partner that has the ability to provide all these services, one have to go in a planned way.

This blog will aid you to follow the right path to choose a top web design company

Search for the actual identity!

Looking for a web development firm online is a good idea because with just a click of a button, you can access a long list of such firms. Online world is a highly aggressive place where you might find ample of service providers who do not have a physical identity. So it could be more time consuming to find the one web entity that has the infrastructure and the manpower to meet your demands. It would be wise decision to verify the real identity of the service providers before proceeding any further. Fix an appointment and visit them personally to see that whether they have caliber and talented manpower to cater to your business needs. This is important as there are many companies who have just gain position in search engines but doing fraud on the name of a web development company. You can meet the team members who would be developing your website.

Make sure to have thorough interactive sessions!

After visiting their premises personally, if you are satisfied with their capabilities and infrastructure, it would be better to have detailed interactive sittings with them because it is essential that they understand your business requirements comprehensively. There are two options either you call them to your office or you go at their place to show your business layout. This helps both client as well as service provider to make a clear communication with each other and share plans about how the project should be run in the best possible manner. Prior to finalizing the service provider, make sure that you have conveyed all your requirements to them so that there won’t be any confusion. In addition to this, ask them to send you detailed report of your project on monthly basis in order to maintain transparency among you and the service provider.

Look at their prior work!

Employing the services of a top web design company is a valuable affair as it includes highly erudite and experienced developers to create an amazing and interactive website. So, it is advisable that you should take your decision after perceiving their earlier projects even if you are satisfied with their capabilities. In this case, it is not only your money that is at a risk but is the matter of the reputation of your company. Once you are satisfied with their accomplished projects, you can go ahead to give them your web development project. This can ensure that your work and reputation are in safe hands.

Make a detailed agreement!

The agreement is the most vital element of your association with the web development agency. Make certain that project delivery timeline is clearly written in the agreement. After sales support is another vital trait in the agreement. The web development firm should be agreed to give you complete support after your website has been completed. Make sure that while selecting your web development company, you keep all above mentioned aspects in your mind and can take your business to new heights.

How to design a search engine friendly website?

Just building a visually appealing, attractive and functional website is not only enough to ensure online success of your business. To make the things work online and to reach your targeted audiences, you need to have a SEO friendly website. SEO friendly web design company realizes the importance of having visibility on search results of numerous search engines such as Google, Yahoo, Bing etc. and thus, the designers in the such companies design the website which is not only visually appealing but also search engine friendly.

Stunning design and SEO friendly both feature have equal importance in a website and bring numerous benefits for online business including extensive clientele base. If you really want to have an attractive and search engine friendly website, you should follow some tips which are mentioned below-

Keywords play a significant part in search engine website!

Spend time in keyword analysis and choose the best which suits your business theme. If you use irrelevant or wrong keywords, you will be in loss because such keywords will never be noticed by Google. Once you have decided the keywords which you want to target, use them properly in the content of your web pages or posts. Include them in page title, sub-headings, once or twice in the main body of the content, URL’s, Alt text, Images filename etc.Right Navigation contributes in the success of SEO friendly site!

Navigation allows the users to know where they are, where they can go and how they can go. A website should have easy to navigate feature. Navigation can be made easy by checking the links for proper address and clickable text should appear clickable so that people can easily click on them to go on a specific page. While placing the links on pages, one must check that it is directing you on the right page or not because if the link takes the user on wrong page or gives wrong results, they get frustrated and soon leave the page as well as website.

Analyze your competitors’ website to know their strengths!

You should have a look on your rivals' website and find out their strengths and weaknesses. Search on the web for latest trends and implement them to get best results. Search engine optimization firm in India gives special preference to site functionality and better user experience. They do profound market research before making the final design of your website and include all the aspects which can make your website better and unique amongst your rivals.

Social Media should be the part of SEO strategy!

Building relationships and interacting with live users will aid you to improve your brand image and this can be achieved with the help of social media. Networking and link building are the top reasons for any business to jump on board the Social Media. Visitors share the links within their own network which can form huge number of inbound links. You can add social media links of your company profile on your home page. Users will see this link and connect with you through social media and interact with you directly.

Do not forget to optimize the images used in the website!

Texts and images both have same importance in making your website search engine friendly. Search engine optimization firm in India not only works on text but they also optimize the images. It seems that Google do pay substantial attention to images while determining search engine ranks. Images can be optimized by doing some practices such as by keeping the file sizes small. This can be done by using an image editor for instance Photoshop; it will aid to reduce the size of your images. By doing so, site loading time will be reduced which will offer a better experience to readers. Google mentioned “site health” on their AdSense dashboard definitely seems to signify that site performance plays a role. Pay some attention towards the value of alternative (alt) text, which enables you to incorporate a keyword in the image description. This aids search engines to find out the content of images.

Make URL’s and Filenames SEO friendly!

SEO-friendly URL aids search engines to quickly and easily know what a page is about. You can make your URL search engine friendly by including keywords as it increases visibility on search engines. A better selection of rich and relevant keywords contributes in your efforts to attain the highest rank on search results.

Have a look on the below written examples-

http://www.websitestore.com/products/item1?=1039
http://www.websitestore.com/accessories/earrings/silver

As you can see, the first one is less SEO friendly and second one is more SEO friendly because of the proper use of relevant keywords. It is also a good tactics to name your images by using descriptive keywords. SEO friendly web design company uses appropriate keywords in the URL’s to get better results on search engines.

Is mobile website is right choice for your business?

Mobile websites has a great impact on your business. These sites are specifically engineered to perform unique functions which are not feasible with standard desktop site. A recent research on mobile website functionality has revealed that mobile-optimized websites considerably enhance user satisfaction and experience, which gives a positive notion when it counts. With the increasing popularity of smartphone devices, ample of companies has started providing mobile website design services to clients in numerous industries.

A professional and reliable mobile website design company offers you the best mobile solution depending on your business type, needs and your customers’ demands. Such companies are aware that just showing your site on mobile devices does not mean that the site is user-friendly. They make the mobile sites user-friendly by providing number of amazing features in it; for example the users can easily read or view the information without doing much scrolling the page. If you are doing your bill payment or buying anything, you need to click once on the specific locations or buttons and its size will increase automatically where you can add the text easily. In essence, if the users visit your site on their mobile devices, they can easily complete what they wanted to do, for instance contacting you or making a purchase.

If you really want to grow your business, you need to be where your clients are. And, these days majority of users are seen on their mobile devices. By observing the current scenario in the market, it is predicted that increasing number of people will link to the Internet by using their smartphone devices than that using their computers by the end of this year. Compuware’s recent study has discovered that 40 % of users have clicked on a rival’s website after having awful mobile experience, thus it is essential that you make an amazing mobile impression on viewers. It is quite evident that mobile sites need to be attractive, responsive and user-friendly in order to grab the eye balls of visitors.

Significance of building impressive, attractive and responsive mobile website!

 

Consumers expect a better browsing experience despite of what device they use. Leading mobile website design company builds a website that represents your business on each screen from tablets and smartphones to TVs and computers. The site should be designed to satisfy the needs for multi-screen consumers.

For consumers, mobile sites are the easiest way to find your business on mobile internet. In addition to this, mobile sites are cost-effective as well as easy to maintain. Especially, such sites are advantageous to small business companies who are new in industry and have limited budget. These businesses can easily afford to invest on such sites and can get assured results. Mobile sites have cross-platform feature and thus support different platforms (Android, iOS, Windows etc.). Clicking and scrolling is very fast and simple which were missing in traditional desktop version of the site.

As the adoption of tablet and smartphone increases rapidly, so does the value of mobile-friendly sites. If SEO is a major element of your online marketing strategy, having a mobile site is becoming vital. SEO firm makes your mobile site SEO friendly to attain the highest rank on search engines. Mobile sites have overtaken desktop sites, and at the end of this year mobile Internet usage is estimated to leave behind desktop internet usage. 67 % of users claimed that they are mostly to purchase from a mobile website, companies that depends on SEO, so it would be wise decision to begin making the transition from desktop website to mobile-friendly websites, and responsive web design in order to increase your sales.

SEO firm which provides mobile search engine optimization services ensures that your site shows mobile visitors what they are seeking for in the way that best suits their requirements and devices. If currently, you do not have a mobile friendly website for your business, you are passing up on a huge opportunity to increase your business. Many business owners still feel that complete HTML website can offer a decent user experience on mobile devices and the site may still appear good on a mobile device, but fact is that it definitely will not perform as a mobile-optimized website. Calls to action for finger tapping, larger buttons and increased space amid components to evade tap conflict, and fast loading times are all examples of parts that are comprised in a mobile friendly website.

By selecting a mobile friendly website, you will notice an increase in page views, increase in conversion rate, shrink in bounce rate, and growth in your business. With the help of responsive site, you can overpower the issues of redirects and also provides users the better experience from desktop.

Search Engine Optimization- A definitive channel for online marketing of your business

These days, online marketing is becoming an aggressive field. Developing a business website only is not sufficient; because at times, a well-structured website also fails to appeal the audience. Optimizing your website is the best practice to enhance online presence as well as the ranking of your website.

Each day, a lot more websites are screaming to optimize their search engines rankings. If you ignore it, you could just be left behind in the void filled with numerous unsuccessful web sites.

Importance of Search Engine Optimization
 

Search engine optimization is a vital tool utilized today by ample of websites. The chief cause of opting search engine optimization is to pull more and more visitors towards your product or drive them to your business website. Organizations invest thousands of dollars on their website, but if it has not been aptly optimized for the renowned search engines like Google, Yahoo etc, it will not be discovered or indexed. 

In today’s world, individuals perform web search to find the products or services but most of them click only on the top ten search results in the first web page of search results. Search engine optimization effectively improves the ranking of your website. As a result, you will get a higher probability ratio in getting clicked on and higher targeted traffic for your website.

Content carries great significance if you see from an end user view and even from a search engine view. The arrangement of text and images on the webpage, together with what type of words and how they are used all can be better decided by search engine optimization expert. They use their profound knowledge and tactics to add the value in your webpage.

Make a difference with Search Engine Optimization

Are you a business owner who is planning to popularise your product or business in online market and want to raise your earnings exponentially? If so, first of all you should advertise your website on the web. Search engine optimization is the fantastic way to market your business online. 

By using search engine optimization, you have the advantage of achieving a higher traffic volume. Just think, if you get a hundred hits or more than this in a day, you will certainly gain tremendous rise in your sales. So search engine optimization is the best tool for generating business revenue. 

Attaining the rank in leading search page will make sure that your product will generate awareness and ultimately stimulate more potential traffic to your website and that could lead to increase your income.

In order to turn into a productive online entrepreneur, you will need devotion as well as a higher utility v
alue. There are many business people who have realized the value of search engine optimization and made the huge impact among their rivals by choosing the professional SEO services. 

SEO is nothing, but effective marketing and advertising techniques which one should adapt to convert it into a best online seller. For fast growth in your business, many SEO companies are offering their effective and efficient services with lots of benefits for your business at reasonable rates.

Choosing the SEO firm

No need to suffer through a bad or careless SEO firm!  There are plenty of great SEO firms that are just as committed to your success as you are! A good SEO firm completely understands your business requirements and value of money for you. 


In the last couple of years, the SEO domain has changed dramatically and chances are more that it will keep on changing with time. Just two-three years back the tactics or strategies that used to work effectively now, don't work successfully. These techniques are actually compromising the organic reliability of your website.

Choose a well reputed SEO firm that have well-educated and highly skilled SEO specialists. Expert SEO firms keep their professionals updated with latest SEO tools and technologies that can actively contribute to your own online success. 

In online industry, you need to be socially active so that you can get your product information or service in front of targeted audiences. If your SEO firm is not pushing you to be more socially active or not performing social media optimization for your website, it might be time to find a new SEO firm that can aid you to do SEO and social media activities all together.

Nothing could be better if you get customized SEO services! A good SEO company offers the tailored services which meet perfectly with your business requirements.

Discuss with your team members about your business goals and make sure you choose a SEO firm which has a good idea of what you want to accomplish in your business. Ask your SEO professional to employ the best SEO techniques to speed up the promotion of your product.

Exploring the visual side of digital marketing

These days, people are more interested in viewing the information than that of reading it.  A recent research has revealed that 90% of information send out to the brain is visual, and more over, these visuals are processed in the brain faster (60,000 times) than text. Videos and images are dominating the internet marketing in today’s web world. This statistics shows that visual can be an effective element of online marketing strategies and can offer a better opportunity for digital marketers to improve the rank of the websites in numerous search engines.
 

Exploring the visual side of digital marketing plays an important role to enhance your brand image. Here are few digital marketing strategies which if incorporated with visuals will surely deliver the positive outcomes for online growth of your business.
 

Visual content marketing incredibly helpful in digital marketing!
 

Visual content appears appealing to viewers and it has the amazing ability to communicate the idea or message of the content quickly and clearly. If you are trying to grab the eye-balls of online users but are failed to do so, visual contents can be extremely valuable for you. Visual contents allow the marketers to make their content unique from all the other contents written in the conventional style which are moving around the internet.  The content incorporated with interactive videos, high quality images and infographics makes the communications easier and delivers the right information rapidly to users. Visual content has the ability to engage the viewers and force them to read the content completely. Videos and pictures as compared to the text in the content leave the long lasting impression on viewers mind. 
 

Visual is the effective and integral component of social media strategy!
 

The online users enjoy pictures and videos more when they connect with their social media friends. A HubSopt study has revealed that images on social media site (Facebook) generate 53% likes as compared with the usual text posts. The same is true with the users’ engagement with business brands. As per Adobe Digital Index, if the brands post pictures and videos, 44% users are more likely to join them. This survey proved that visual social media strategy offers an amazing opportunity to digital marketers. Generally, visual communication originates with the understanding of how connected users explore and share which means to understand what is vital to them. To understand their perception and to capture their attention is most significant for business marketing purpose.
 

There are many social media networks like Pinterest and Instagram which are entirely dedicated to images, videos and infographics into social channels, blog posts and email. These shared networks are aiding to attain positive outcomes in your online business. So do not wait and get your brand involved in sharing video and images across all social networks.
 

Email incorporated with visuals breaths the new life into digital marketing!
 

Email marketing is one of the oldest and ultimate online marketing strategies. Email marketing is necessary for communication with existing and prospective consumers. If the high quality content is integrated with interactive images and videos, it will surely generate leads through email marketing. A study has revealed that 66% of digital marketers are integrating infographics in their email marketing strategy. These days, mobile devices are capable of receiving and displaying the mails with videos and pictures so, digital marketers can garb this opportunity to popularize the brands. 55% of users view the images attached in their emails, revealed by a latest survey. But still there are people who are less interested in turning on images received in their mails. For such recipients, digital marketers surely add alt image text to explain important images inside the email.
 

Infographics is becoming the most creative and effective part of digital marketing!
 

In exploring the visual side of digital marketing, infographics is gaining the popularity over the traditional digital marketing strategies. It is becoming a creative, interactive and visual way of showcasing a huge data or telling a story. Infographics is introduced in 2009 and since then it has become an effective and powerful weapon for digital marketers. Effectiveness and significance of the infographics for businesses can be estimated from the percentage (12.7%) of all infographics which are posted on the web by business companies.
 

Sometimes, typical business processes or solutions can be incorporated with a theme to spread the information in a creative and interesting way. With the help of infographics, you can represent the complicated topic in a fun, appealing and easy to understand manner. Because of its share-friendliness behavior, infographics are becoming amazingly helpful for digital marketers. In a study, it has been found that infographics shared by users on Twitter gain 832% extra re-tweets than articles and images, which takes us to our subsequent segment.

SEO and digital marketing tips for 2014

Digital marketing industry has changed a lot since the time I have entered into this sector in 2010. I have seen many trends and tactics been introduced in this sector in last four years. Facebook’s algorithm updates, Twitter’s IPO declaration and Google tools are just few of them. The trends of improving the digital marketing arena will continue in 2014 and beyond.

Have a look at the brief of digital marketing forecasts 2014. 

High-quality content will continue to be the key feature for good SEO! 

Content marketing institute’s report 2014 shows that in Australia; only 52% marketers used a documented content marketing tactic which is better than 32% B2C marketers and 44% B2B marketers in North America. But now it is the time when content posts will boom the digital marketing.

In 2014, most of the digital marketers will pick the content that suits their SEO needs. Content marketers will give more preference to their audience and provide them more useful, interesting and entertaining content. If you are not contributing budget towards content development for digital marketing, then it may be the most appropriate time to take this in to consideration. 

Visual Social media will gain more popularity in digital marketing! 

In past two-three years, the social media trend has changed dramatically. Earlier users were restricted to use only text while chatting, sharing their posts etc. with their friends but now the users have started taking interest in posting and sharing videos and pictures. More than 50% of online traffic is based on video. These days snap chat; Instagram, Pinterest and Vine are the rapidly growing social networks. The companies which are looking for online success of their business in 2014 should take interest in social media marketing by using different social media platforms. Visual social media would become the most effective, powerful and cost-effective method to build your brand as well as long lasting bond with consumers
 

Google+ will continue to improve your online footprint! 

In 2013, Google plus has been proven as the key player in the process of digital marketing. If you have  created a Google+ Page for your business, thenGoogle+ Page and its latest posts will be shown on the search page of the users who are searching for your business.These search engine rankings willsurely turn Google Plus an effective social media platform. If you haven’t created a Google plus page so far, then this is the right time to build a high-quality Google+ profile for your company.

Blogging will keep on improving your search engine results! 

In digital marketing forecasts 2014, blogging will aid online marketers to improve their social media efforts. When you develop a blog, you can share it on popular social media networks like Twitter, Google+, LinkedIn, Facebook, Instagram, Pinterest etc. which allow you to expose your service or business to potential audience.

The search engines like Google, Yahoo etc. look for an active website.They check your website to see published contents that can be displayed on their search engine results page.Each time your freshblog post acts as your indexed page on your website, which helps you display up in search results which attracts the traffic to your website via organic search. 

Responsive website will be a crucial factor in digital marketing! 

Responsive website is nothing but a mobile friendly website. In digital marketing forecast 2014, it will act as effective online marketing effort because of the increased usage of smartphones and tablets. If SEO is a major element of your digital marketing strategy, then make sure that your website is responsive or mobile friendly because more than 50% users browse the internet on their mobiles. Actually, responsive website responds depending on the type of device it is being opened such as a laptop, tablet, or smartphone screen. So if your website is not responsive, you will lose in the strong competition in the marketplace. 

Email Marketing and email list will gain more popularity! 

Email marketing is one of the oldest methods of online communication, yet it is one of the most powerful and effective channel in connecting, engaging and building relationships with potential clients. A recent study has revealed that email marketing is taking the lead for ROI. This year it will be your most important marketing asset. Email marketing will be the most cost effective tool to provide the right information to your opt-in clients. 

Social Media will be more dominant in digital marketing! 

It has been reported that in 2013, 78% businesses had dedicated social media team. Social media platform will continue to become more powerful and efficient marketing tool in 2014. Twitter is now considered a most popular marketing tool which is used by more than 90 % of digital marketers. Social media advertising is not very expensive which one cannot afford. Advertising on social media is the most reliable form of advertising which enable you to receive a higher RI.